Archive for July, 2020
- Built Wild™: Ford Bronco returns as the flagship of an all-new family of rugged 4×4-only SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading of 4×4 capability, long-term off-road performance and dependability
- Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities plus breakover and departure angles
- Ready for fun: Bronco two- and four-door models can get you to the trails fast with innovative quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app
- Infinitely customizable: Bronco launches with more than 200 factory-backed accessories for more capability, personalization and style, and with a base MSRP of $40,499 CDN; 2021 Bronco two- and four-door SUVs can be reserved at www.ford.ca/bronco starting today for $100 CDN
DEARBORN, Mich., July 13, 2020 – Ford today unveils its 2021 Broncoincluding a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
The all-4×4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
“We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4×4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
The all-new Bronco re-enters the scene with an all-4×4 lineup, with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs.
Built Wild 4×4 confidence
Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4×4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
“Bronco’s advanced four-wheel-drive technology is at the core of its off-road prowness,, and at the heart of it all is Bronco’s exclusive Terrain Management System with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager
Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery, Sand, Baja, Mud/Ruts and Rock Crawl for off-road driving.
Two 4×4 systems will be offered on all Bronco models, a base setup and advanced 4×4. The base system utilizes a two-speed electronic shift-on-the-fly (ESOF) transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK™ solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
Available segment-first Trail Toolbox gives Bronco SUV owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance™ accessory winch-mount.
Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the entire engine, transmission, transfer case shields and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
“Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and takes it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director Ford enterprise product line management, Icons.
Thrilling performance borne of Bronco DNA
Thanks to Bronco’s legendary Baja racing DNA, each model brings forward a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
“Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco Chief Designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.”
An all-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers best-in-class available suspension travel, including 17 per cent more both front and rear over the closest competitor to thrive in rugged environments.
To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links deliver both strength and off-road control. Long-travel position-sensitive Bilstein dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
An available segment-exclusive semi-active hydraulic stabilizer-bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point.
“Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-litre EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-litre EcoBoost is expected to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4×4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road while offering a max 67.8:1 crawl ratio with the available advanced 4×4 transfer case.
Ready to head effortlessly into the wild
Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – moulded in colour, and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections: left and right front panels, a full-width centre panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors-without removing the roof panels. By locating the sport bar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
A cloth soft top, standard on most four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
Every Bronco comes with class-exclusive frameless doors that make them easier to remove than on competitive models. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes, while serving as trail sights for the driver.
High-tech interior designed for the outdoors
Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colours and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
A multifunction colour LCD instrument panel is front and centre with the transmission shifter/selector and G.O.A.T.-Modes controller in the centre console. Available grab handles are integrated into the modular instrument panel and centre console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a “bring your own device” rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventure. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
“The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber, U.S. Consumer Marketing Manager. “It works online or off on either the navigation-capable 8- or 12-inch SYNC systems and allowing users to select one of hundreds of available curated trail maps out and then track, capture and share their adventures with others.”
To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control technologies help instill driver confidence.
Equipment series redefine customization
An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Six unique Bronco models are offered, with matched colour and trim combinations. When combined with numerous available options, 11 colour choices and more than 200-dealer installable accessories, personalizing an all-new Bronco SUV has never been easier.
Models range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and the Outerbanks™ with a variety of options and colours topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring.
Reservations begin today
As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at the Ford Michigan Assembly Plant in Wayne, Mich. More detailed information, including vehicle specs, accessories, full pricing and options, will be provided closer to launch. The base two-door MSRP is $40,499 CDN; reservations for Bronco two- and four-door models can be made for $100 CDN beginning at 8 p.m. EDT July 13 at www.ford.ca/bronco.
- The Bronco of small SUVs: All-new Ford Bronco Sport expands the rugged Bronco family of 4×4-only vehicles, giving more outdoor adventurers Bronco off-road capability, durability and technology
- Built Wild: With standard 4×4 across the model lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design principles delivering unsurpassed ground clearance, made-for-the-trails approach and departure angles, water fording and obstacle protection and segment-first trail technologies
- Thrilling: Bronco Sport SUV enables exciting, high-speed off-road driving thanks to its Bronco-specific variant architecture, unmistakable Bronco design DNA, available 2.0-litre EcoBoost® engine delivering segment-best horsepower and torque, and available advanced 4×4 system with class-exclusive twin-clutch rear-drive unit featuring a differential lock feature to head into the wild
- Ready for fun: Class-exclusive features designed for life on the trails include safari-style roof enabling class-leading headroom, as well as a cargo area high enough to hold two 27.5-inch-wheel mountain bikes; more than 100 factory-backed accessories are available to transport gear such as kayaks, surfboards, skis and camping gear
- Reservations: Open now for $100 CDN at www.ford.ca/bronco
DEARBORN, Mich., July 13, 2020 – The all-new Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4×4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.
“Bronco Sport has the toughness and smarts to help turn off-road novices into 4×4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
Bronco Sport is smartly designed to transport two mountain bikes standing up in its cargo area – and two cyclists up front. With more than 100 factory-backed standalone accessories owners easily make the vehicle their own by outfitting it to transport kayaks, skis, camping equipment or whatever gear propels their adventure.
Four trim levels are available, including the Base model, Big Bend™, Outer Banks™, Badlands™.
Reservations for Bronco Sport open today at www.ford.ca/bronco; vehicles can be reserved for $100 CDN. Vehicles arrive in dealerships late this year.
Built Wild 4×4 confidence
Like the larger Bronco, Bronco Sport delivers the 4×4 off-road capability that made the original Bronco a legend. With off-road performance at its core, Bronco Sport provides solid footing on sand, snow, mud, rocks and more.
For maximum off-road capability, the Bronco Sport was tested in extreme conditions in places such as the Johnson Valley desert in California, as part of Built Wild Extreme Durability Testing. Badlands model packs an advanced 4×4 system with class-exclusive twin-clutch rear-drive unit with a differential lock feature to allow greater off-road performance – similar to a traditional mechanical locking differential. The system can divert virtually all rear axle torque to either wheel, setting it apart from any other vehicle in the non-premium subcompact utility segment.
Bronco Sport’s suspension can take on rugged terrain and is complemented by Ford’s advanced trail technologies. The small SUV’s Terrain Management System™ with up to seven available G.O.A.T. Modes™ helps drivers “go over any type of terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand; Mud/Ruts and Rock Crawl modes are available on the Badlands series.
All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
On Badlands models, the system includes uniquely tuned front struts with hydraulic rebound stops designed to provide a quieter, less jarring off-road experience. In addition, 46-millimeter-diameter monotube rear shocks are among the largest in the class, helping provide improved response and more comfort off-road, while softer springs and antiroll bars offer greater articulation over obstacles.
Class-exclusive Trail Control™ technology furthers the vehicle’s off-road prowess. The available feature enables a cruise control-like setting up to 20 mph forward and 6 mph in reverse for vehicle-controlled throttle and braking, letting the driver stay focused on navigating the trail.
For adventurers taking on rough and rocky trails, the small SUV’s design includes made-for-the-trails departure, approach and breakover angles. An available class-exclusive front off-road camera with lens washer serves as a spotter and helps provide better visibility of the terrain ahead, displaying the video on the centre stack-mounted touch screen.
In Rock Crawl mode, the electronic power steering assist system is uniquely calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed maneuvers over rocky terrain.
Off-road capability is further reinforced by four steel bash plates, plus available frame-mounted front tow hooks that can individually withstand static loads up to 100 per cent of the vehicle’s gross vehicle weight. Bronco Sport Badlands models can wade through up to 23.6 inches of water.
Thrilling performance born of Bronco DNA
Staying true to the DNA of the first-generation Bronco, the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, agile off-road architecture and optimized suspension for better control in all environments.
The Badlands series is powered by a 2.0-litre EcoBoost® engine that produces a targeted best-in-class 245 horsepower and 275 lb.-ft. of torque for high-speed off-road performance*. Base, Big Bend and Outer Banks models feature the proven 1.5-litre EcoBoost engine with a targeted 181 horsepower and 190 lb.-ft. of torque*.
Both engines are paired with an 8-speed automatic transmission, while Bronco Sport Badlands adds SelectShift™ with steering wheel-mounted paddle shifters to help drivers maximize control both on- and off-road. A cooling system with additional transmission and rear-drive coolers keeps 2.0-litre models running strong over tough terrain.
The Bronco Sport SUV’s design inspiration is directly linked to the all-new Bronco halo model. Its rugged design attributes include signature Bronco-inspired encapsulated cartridge grille, round headlamps, clean, flat bodysides, and timeless proportions that enable the short front and rear overhangs required for off-road maneuvers. Tough unpainted finishes smartly cover exterior contact points, so the vehicle is ready for almost anything the rough and tumble outdoors can throw at it.
Badlands models come standard with 28.5-inch-diameter all-terrain tires; 29-inch all-terrain off-road tires with more aggressive, deeper treads that stretch on to the sidewalls to help improve off-road traction are available.
Ready for fun to venture into the wild
Human-centred design led to special Bronco Sport features such as class-exclusive liftgate LED floodlamps – because out in the wild, there are no streetlamps – MOLLE straps to carry extra gear and zippered seatback pockets for additional stowage.
Its upright design and safari-style roof contribute to Bronco Sport’s adventurous silhouette, which not only delivers a long flat roof rail for maximum carrying length, it also treats occupants to best-in-class first- and second-row headroom. The cargo area has enough height to accommodate two 27.5-inch-wheel mountain bikes standing with the available Yakima dealer-installed interior bike rack accessory.
Bronco Sport will launch with more than 100 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs.
A flip-glass rear window, low-load floor cargo area, overlanding-ready roof rack with capacity to make roof-top tent camping easy, and front fender peaks that allow the driver to see the corners of the vehicle easily from behind the wheel reveal this small SUV is purpose-built for adventure from front to back, top to bottom.
Bronco Sport can quickly help with basecamp setup thanks to its available innovative slide-out working table, part of the five-way configurable available Cargo Management System, plus a class-exclusive 400-watt inverter and liftgate floodlamps that illuminate up to 129 square feet for when the adventure ends after sundown.
To make post-adventure cleanups painless, the Badlands series offers washable rubber flooring throughout the cabin and cargo area, easy-to-clean cloth seating surfaces and silicone-sealed control switches. For stowage of wet, icy or muddy gear, an available storage bin is located below the second-row passenger side seat.
Smart in addition to being rugged, the vehicle features a SYNC® 3 system with an 8-inch touch screen and compatibility with Apple CarPlay® and Android Auto™. Other available technology features include SiriusXM™ satellite radio.
The Ford Co-Pilot360™ suite of advanced driver-assist technologies is standard across the lineup, including Pre-Collision Assist with Automatic Emergency Braking which includes Pedestrian Detection, Forward Collision Warning, Dynamic Brake Support; Blind Spot Information System with Cross-Traffic Alert; Lane-Keeping System, Auto-High Beam Headlamps and a rearview camera with washer. Available Ford Co-Pilot360 Assist+ technology includes Adaptive Cruise Control with Stop-and-Go and Lane-Centering, Evasive Steering Assist and voice-activated touch screen navigation. Available Ford Co-Pilot360 Assist 2.0 technology adds Intelligent Adaptive Cruise Control with Stop-and-Go, Lane-Centering and Speed Sign Recognition.