Archive for March, 2021
- Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs
- RTR Vehicles, ARB 4×4 Accessories and 4 Wheel Parts are working with Bronco team to develop and market a wide range of Bronco and Bronco Sport-specific aftermarket components, including suspension, drivertrain, custom wheels, body parts and off-road gear
- Four custom Bronco and Bronco Sport SUVs featuring parts from the aftermarket companies are on display at the Easter Safari event, along with several other Bronco and Bronco Sport concepts – giving enthusiasts their first up-close look at the all-new lineup
MOAB, Utah, March 30, 2021 – Bronco®, the all-new outdoor brand of all-4×4 Built Wild™ vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth of parts and accessories for customers to personalize their Bronco and Bronco Sport rugged SUVs.
RTR Vehicles, a longtime Ford custom vehicle collaborator founded by Vaughn Gittin Jr., ARB 4×4 Accessories, Australia’s largest manufacturer and distributor of 4×4 parts and accessories since 1975, and 4 Wheel Parts, a leading off-road parts retailer with a strong online presence and 95 locations across the U.S. are developing parts for the summer launch of Bronco two- and four-door SUVs.
Ford and the off-road aftermarket companies are collaborating on a range of performance parts beyond the current catalog of Ford-approved accessories for Bronco and Bronco Sport. Additional offerings include suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions and lighting.
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.
SUVs as individual as you are
Bronco Sport launched last fall with more than 100 items owners could add to their SUVs. With the upcoming arrival of Bronco two- and four-door models, more than 200 Ford-approved items will be available for customers to choose from.
As more aftermarket companies come online, that number will grow, especially with many builders leveraging the modular design of Bronco two- and four-door SUVs – where doors, roofs, fenders, grilles and more can be easily replaced in pursuit of ultimate personalization.
“We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts – from hobbyists to professional off-roaders,” said Seaman. “In the end, no two Bronco SUVs should ever need to be the same. They can be as diverse as our customers are.”
Custom builds showcase a world of possibilities
At the Easter Safari event in Moab, Utah, off-road enthusiasts can drive various trails and see the all-new 2021 Bronco and Bronco Sport rugged SUVs in person, along with the unveiling of several new custom builds by Ford and aftermarket suppliers.
The custom Bronco four-door Outer Banks™ series with Sasquatch™ Package on display mixes high-tech luxury features with rugged off-road Ford-licensed accessories, including JAC Products rock rails, fender flares by Air Design and Trail Armor rocker panel covers by Lund, with a 40-inch curved LED lightbar by Rigid on top and a retractable full-roof soft-top by Bestop. A matte black hood wrap and Covercraft windshield sunscreen are added to reduce glare.
Inside, rugged off-road accessories that optimize space and make for secure stowage include a DC Safety rear cargo organizer plus roadside assistance and first-aid kit, a Tufty MOLLE straps and security drawer below, along with a Console Vault center console.
Custom Bronco four-door SUV by RTR Vehicles
This multipurpose heavy-duty Bronco four-door Badlands SUV by RTR Vehicles sports custom RTR rock sliders and rear bumper, RTR 3D-printed grille with simulated accent lights, plus 35-inch Nitto Ridge Grappler tires mounted to RTR Tech-6 wheels. A roof-mounted Project X lightbar, custom RTR graphics and 12-volt Type S Blizzard Box refrigerator/freezer in back complete the package.
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”
Custom Bronco SUV by ARB 4×4 Accessories
High-performance off-road parts designed by ARB specifically for Bronco two- and four-door are featured in this custom Bronco Badlands four-door SUV including airbag-compliant front and rear bumpers, heavy duty rock sliders and differential cover, plus essential off-road accessories like an ARB twin compressor, jack and Zero refrigerator/freezer.
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
Custom Bronco by 4 Wheel Parts
The custom Bronco four-door Black Diamond series SUV features a mix of 4 Wheel Parts factory brand parts including a modular front bumper, skid plate and winch platform, heavy-duty suspension components, custom roof rack and light mounts, plus a Smittybilt overhead tent and camping gear, awning and refrigerator/air system. It rides on 37-inch BFGoodrich® mud-terrain tires mounted to 17-inch Method alloy wheels.
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”
All-new 2021 Bronco two- and four-door SUVs arrive this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.
- Confidence to customize: Exclusive Bronco® two- and four-door modular platform allows owners to easily create the 4×4 of their dreams, whether it’s a simple grille change and new fender flares or building out a full custom machine
- Game-changing: Modifications are quick, easy and extensive – off-road customization is limited only by your imagination; create a wide-open rock crawler with tube doors and open fenders in an afternoon or reconfigure an all-weather camper for next weekend
- Future-proof: Today’s innovative modular design positions Bronco as the hub for a burgeoning aftermarket parts and customization industry to grow – and for customers to continuously reconfigure their Bronco well into the future
DEARBORN, Mich., March 2, 2021 – The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.
“Whether your goal is to build the ultimate desert racer or rock crawling rig – or both with the same vehicle – the Bronco modular design provides the ease and confidence to create a 4×4 that is as unique as each of our customers,” said Bronco design chief Paul Wraith. “Because of that ease and flexibility, no two Broncos should ever be alike.”
Game-changing modular design
The Bronco two- and four-door SUVs were designed and engineered from a clean slate to make off-road customization easy, quick and attainable for all enthusiasts with a wide variety of interests and skill levels.
Basic modifications to prep a Bronco for a fun-filled open-air afternoon can be completed in a matter of minutes by hand. Available modular roof panels can be removed by one person using simple latches. Available modular rear quarter windows can be removed with minimal effort, simply by releasing a latch for each window, while two people can remove the rear hardtop assembly after removing a few fasteners. Easy-to-use quarter-turn fasteners make removing four fender flares possible in just a few minutes each.
Bronco logos stamped on the body and interior fasteners indicate removeable modular components such as frameless doors, fenders, bumpers, grille and grab handles. Unlike competitive SUVs, both front and rear fenders can be removed by simply taking out the bolts – and can be replaced just the same without welding or other complicated means.
Frameless EZ Air doors can be removed in minutes by anyone of any size by taking off two bolts and disconnecting an electrical connector. Each door takes between two and four minutes to remove depending on the skill level of the customer. Threaded Bronco logo mounting points from the factory enable the addition of accessories like LED pod lights to sideview mirrors and installation of roof racks to the top sport bar. Available modular front and rear bumpers also come with threaded taps to mount winches, safari bars and LED lights.
When design-intent body parts are removed for off-road use only – fenders, quarter panels, doors and roof – the Bronco two- and four-door models retain all required Federal Motor Vehicle Safety Standards. Thanks to the vehicle’s innovative door design, cowl-mounted sideview mirrors remain in place when the doors are off or when optional doors are installed.
“I expect a lot of Bronco owners are going to have a lot of fun engaging with the DIY aspects of the modular design because it gives them the opportunity to create the perfect 4×4 for their unique needs without requiring a lot of mechanical expertise or experience,” said Wraith.
Future-proof: Bronco customization now and into the future
A portal into a new approach to the off-road business, the Bronco two- and four-door modular platform will become a hub for a burgeoning aftermarket and customization industry based around the off-road enthusiast community.
Several custom Bronco concept vehicles demonstrate the flexibility of the platform and underscore the growing number of Ford-licensed accessories at events like Bronco Day and Bronco Super Celebration, while third-party aftermarket companies are vying to showcase their performance parts on ULTRA4 Bronco 4600 series vehicles.
Theresa Contreras, custom builder and co-founder of LGE-CTS Motorsports based in California, served on a panel of off-road experts who brought a performance aftermarket voice to Bronco product development to help steer its design to optimize customization. Months ahead of launch, Contreras is already seeing custom Bronco parts in forums and at trade shows.
“The way Bronco is engineered with the modular platform will create a lot of new opportunities for performance parts manufacturers and custom shops – giving them something new to hang their hats on,” she said. “And from a design perspective, the vintage Bronco design combined with some incredible new technology will give custom builders a lot to work with to create some really extreme off-road machines.”
For the Bronco brand, midcycle product updates can be created – even rapid-prototyped and 3D-printed – without having to change the base structure, extending the life of the platform so Bronco owners can look forward to years of modifying their vehicles with the latest features.
“Because of modularity, you can hang onto your Bronco longer and keep it fresh and up to date with new body parts, accessories and new technologies – some that can be made in low volume and others downloaded,” said Wraith. “The possibilities for this platform stretch as far as your imagination.”
The all-new 2021 Bronco two- and four-door models arrive starting this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.