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- This summer, the all-new 2021 Ford F-150 will debut available Onboard Scales which estimate cargo weight in real time and indicate capacity three different ways
- Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and reduce the possibility of trailer sway when towing
- Available continuously controlled damping improves ride and handling on- and off-road, especially in towing situations and also provide pothole mitigation technology
DEARBORN, Mich., April 28, 2021 – Ford is giving customers all-new capabilities to help them get work done. New technologies will now be available for the 2021 Ford F-150 including class-exclusive Onboard Scales and Smart Hitch as well as continuously controlled damping, each engineered to help customers who tow and haul load their trucks up for the work they’re designed to do while also adding on-road confidence.
“We’re constantly working to deliver a continuous history of capable, strong and smart trucks designed to make the F-150 customer even more productive,” said Todd Eckert, Ford truck group marketing manager, “This summer we’re delivering three new features all about enhancing the F-150 customer experience while delivering even greater confidence when towing and hauling.”
Class-exclusive built-in payload estimation
Customers can now gauge how much they’re hauling. New available Onboard Scales measure and display the approximate weight of the payload in the truck. Load information is displayed in the center touch screen with a graphic representation of the truck, on a mobile phone through the FordPass app or in graphics within the truck’s smart taillamps.
Smart taillamps operate like the battery charge indicator on a mobile phone, displaying the percentage of payload capacity by illuminating LEDs arranged in a built-in vertical bar. As the truck is loaded, all four lights illuminate, showing it’s fully loaded. If the truck is overloaded, the top lights blink. The maximum payload based on the pickup’s configuration is programmed into the system. Additionally, the truck can be set on scale mode, which zeroes out the current load and allows for approximate weighing of additional items loaded into the bed.
Load trailers easily
Class-exclusive Smart Hitch is designed to help customers easily load trailers and better practice safe towing. Smart Hitch measures the tongue weight of a trailer being connected, to help the customer distribute trailer weight correctly.
After the trailer is set up in the center touch screen, Smart Hitch calculates its tongue weight and provides guidance on weight distribution or hitch overloading on the screen, on the FordPass™ app or within the smart taillamps. The truck also will indicate if the hitch weight is too high or low and can even guide owners through properly tensioning a weight redistributing hitch.
Comfort and control with a smarter suspension
The all-new 2021 F-150 offers available continuously controlled damping for enhanced ride and handling characteristics, especially when towing or hauling heavy loads. A computer within the F-150 analyzes multiple signals collected from high-resolution sensors – adjusting vehicle response to each situation by controlling valves in the shocks.
Damping force is used to control unwanted motions such as bounce, pitch and roll reducing the severity the truck – and its passengers – will feel from traveling through the pothole. When the edge of a pothole is detected, the dampers firm up, preventing the tires from dropping as deep into the hole. Tuning can be adjusted by selecting any of the available drive modes.
In Tow/Haul mode, continuously controlled damping is specifically tuned to provide a smooth and confident driving experience, easing truck and trailer responses to road conditions while providing connected, precise, and linear steering despite a heavy trailer or load, helping reduce stress on the driver while towing.
Available Onboard Scales, Smart Hitch, and Continuously Controlled Damping can be ordered in early June, with deliveries beginning in late summer. They add to the catalog of available technology for F-150 like PowerBoost™ full-hybrid powertrain, Pro Power Onboard™, Trailer Reverse Guidance and Pro Trailer Backup Assist, Active Park Assist 2.0, and Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection.
- Tackle tougher terrain: Fully redesigned F-150 Raptor boosts its off-road capability with all-new five-link rear suspension featuring class-leading* wheel travel, electronically controlled next-generation FOX™ shocks with Live Valve™ technology, plus first-in-class available 37-inch tires to tackle tougher terrain on high-speed desert runs
- Most connected: Every F-150 Raptor comes with standard over-the-air updates and a new connected experience that can deliver potential features like shareable digital trail maps or other off-road technologies in the future; plus, there’s SYNC® 4 with cloud-connected navigation and voice search and the FordPass mobile app to check on your truck remotely, control the truck’s lights from your hand and more
- Best-performing: High-output 3.5-litre EcoBoost® engine delivers better low-end torque, enables greater maximum towing and increased maximum payload capability, brings a projected 500-mile-plus (800 km) range, plus first-in-class active valve dual exhaust for throatier engine sound; Raptor R is coming next year
DEARBORN, Mich., Feb. 3, 2021 – Ford, North America’s truck leader, created a segment-busting off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air.
And today, it’s born again with an all-new, third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor and infuses it with enhanced connected technology that means the experience of owning an F-150 Raptor will only improve over time.
“Raptor is the original desert truck. We just took it to another level,” said Ali Jammoul, Ford Performance vehicle program director. “The all-new Raptor splices high-speed off-road performance muscle with advanced technology and connectivity that comes together in a unique Built Ford Tough way.”
A high-performance off-road pickup is defined by its suspension, and the all-new F-150 Raptor debuts with completely redesigned running gear. It is reengineered with an all-new five-link rear suspension developed specifically for Raptor, designed to deliver more control and power to the ground with greater confidence over rough terrain at high speeds.
“Raptor is rooted in Baja 1000 racing, and its suspension advances our capability and performance – a five-link rear setup with more wheel travel than any Raptor before it,” said Carl Widmann, Ford Performance chief engineer. “And like a trophy truck, every aspect of Raptor has been engineered to deliver precision capability when your foot is flat on the floor, way out in the middle of nowhere roaring across the desert.”
The five-link rear suspension features extra-long trailing arms to better maintain axle position on rough terrain, a Panhard rod and 24-inch coil springs – the longest in the class. The suspension design combined with more sophisticated engine management software means the truck can put more torque to the rear wheels for quicker starts off the line, faster acceleration and better throttle responsiveness while simultaneously delivering comfort, stability, handling, control and traction at speed.
Soaking up giant whoops and landings comes courtesy of next-generation FOX™ Live Valve™ internal bypass shocks with state-of-the-art electronic control technology offering position-sensitive damping adjustability. Raptor’s largest-ever shocks are designed to better resist heat buildup and to react even faster to terrain changes for greater confidence over extended desert running. The larger 3.1-inch-diameter anodized aluminum shock bodies are filled with all-new low-friction shock fluid specially designed to decrease frictional losses inside the damper for improved off and on-road comfort. New electronically controlled base valves are race-proven with an upgraded design enabling upward of 1,000 pounds of damping per corner at desert speeds.
Readings from suspension height sensors and other sensors around the truck change damping rates independently at each corner 500 times per second, with the shocks responding in 80 milliseconds, or the same speed the human brain processes visual information. The truck responds by the time the driver even registers a terrain change.
For the first time, Raptor is available with either 35-inch or 37-inch tires – the largest ever factory-fitted to a production light-duty full-size pickup. These specially designed BFGoodrich all-terrain T/A KO2 tires offer maximum traction and handling. Wearing 35-inch tires, Raptor clears 12-inch obstacles with an approach angle of 31 degrees, maximum departure angle of 23.9 degrees and breakover angle of 22.7 degrees. Raptor with 37-inch tires features 13.1 inches of running clearance, 33.1 degrees of approach angle, a maximum 24.9 degrees of departure angle and 24.4 degrees of breakover angle. Desert runners and rock crawlers alike will appreciate Raptor’s class-leading travel with 35-inch tires, reaching 14 inches at the front and 15 inches at the rear – 25 percent more travel than the first-generation Raptor.
Available in SuperCrew configuration on a 145-inch wheelbase, Raptor features a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy and composite body. The more capable suspension, stronger, taller shock towers and rear control arm mounting points serve to withstand punishing off-road use.
The all-new Raptor is equipped with a third-generation twin-turbo 3.5-litre EcoBoost® high-output engine delivering torque low in the rev range right where it counts. It features state-of-the-art turbos and 10.5:1 compression ratio as well as new high-power fans built in to the cooling system to ensure intense off-roading sessions never end too early. Raptor has a projected range of more than 500 miles on one tank of gasƗ.
Customers will appreciate the added productivity provided by Ford-exclusive Pro Power Onboard™, giving them the ability to use their truck as a mobile generator. Raptor can be ordered with an available 2.0 kilowatts of exportable output to run power tools, camp lights and other equipment, providing more exportable power than any light-duty full-size pickup.
A new three-inch equal-length exhaust system features a patent-pending built-in X-pipe, unique “trombone loop” and first-for-Raptor active valves. The system takes advantage of a true pass-through muffler design that improves sound quality. Customers can configure four sound level modes – Quiet, Normal, Sport and Baja.
The Ford-built 10-speed automatic transmission upgraded with next-generation controls is bolted to an innovative torque-on-demand transfer case. A standard electronic locking rear differential and available Torsen front limited-slip differential are fitted with 4:10 final drive ratios. Payload increases by 200 pounds, to 1,400 pounds, while towing also increases 200 pounds, to 8,200 pounds of conventional towing.
Tech for off-road or on
The all-new F-150 Raptor debuts a high-tech cockpit built for a commanding view in comfort and style. A new standard and customizable 12-inch digital gauge cluster features a large information-on-demand area with Raptor-specific graphics and animations, off-road data and turn-by-turn navigation. A customizable new 12-inch center screen is standard, allowing owners to split the screen and control multiple functions simultaneously, including navigation, music or truck features.
Over-the-air updates offer the potential for an even smarter Raptor with more capabilities in the future, with possible upgrades like trail maps plus Trail Turn Assist adding even more off-road capability. Customers can control their Raptor with FordPass – a mobile app that can lock or unlock their vehicle from almost anywhere, check tire pressure and fuel level, and allow control of new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and available Pro Power Onboard. Over-the-air updates could evolve FordPass to include unique functionality for trips into the wild.
The Terrain Management System’s seven selectable drive modes allow customers to choose the setting best suited to driving conditions, including Slippery, Tow/Haul, Sport, Normal, Off-Road, Baja and Rock Crawl. Drive modes adjust steering feel, transfer case behavior, stability control, active valve exhaust, active damping system, throttle mapping and transmission shift points, as well as the display on the digital gauge cluster.
The available 360-degree camera package provides an in-cabin view of obstacles around the truck, with the front view offering a real-time tire track overlay to dynamically show the path of the wheels ahead to reduce the need to stop for spotter guidance. A convenient dash-mounted hard button calls up the 360-degree view and rearview cameras.
Standard Trail One-Pedal Drive** helps make extreme off-road driving like rock crawling easier. In harsh trail situations, a driver typically must use both pedals, modulating throttle and brake simultaneously to advance the truck. Trail One-Pedal Drive simplifies all that, combining those operations into activating just the throttle – press to move forward, release to brake. The truck applies the brakes proportionally as the driver lifts from the accelerator.
F-150 Raptor also comes with standard Trail Control, which operates like cruise control for off-road use. Drivers simply select a set speed and the truck manages throttle and braking to allow them to focus on steering through challenging off-road conditions.
Standard SYNC® 4 includes more natural voice control as well as real-time mapping and customizable information on demand. Customers can wirelessly connect smartphones without a USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility. The soundtrack to every adventure is provided by an available 18-speaker B&O Unleashed sound system by Bang & Olufsen.
An all-new interior features enhanced materials, unique surface finishes and more storage. A new steering wheel features a laser-etched logo, top centering mark and aluminum paddle shifters. Seats with large bolsters keep occupants in place, while even more aggressive Recaro™ buckets are available. Standard aluminum or available carbon fiber interior packages trim the doors, instrument panel and center console. Lockable, fold-flat rear storage is available, adding a vault under the rear seats for stashing recovery ropes or high-lift jacks to aid in recoveries or repairs when others need help along the way.
Aggressiveness inspired by a fighter jet
A rugged, aggressive exterior advances the signature design of F-150 Raptor. Completely redesigned, the distinctive front emphasizes the truck’s width with a machine-tough look featuring a power dome hood with blacked-out grille and headlights that stretch fender to fender.
The hood has a new heat extractor and functional side vents at the top trailing edge of the fender, all inspired by the intakes of the F-22 Raptor fighter jet. Aggressive front fenders emulate the windswept look of dust billowing off the top of the tires at high speed. The same concept extends to the rear, with blacked-out taillights and tailgate appliqué creating visual fender-to-fender width.
A wider front skid plate offers greater coverage side-to-side and extends protection forward. Durable steel front and rear bumpers are built for the rigors of off-roading, with the rear bumper retaining the high-clearance design that tucks the dual exhaust tips high up against the truck.
Available Rigid™ off-road lighting mounted in the front bumper helps drivers illuminate even the darkest night. Three different 17-inch wheels are available, two with beadlock capability – all designed for maximum strength and great looks.
The 2021 F-150 Raptor will be assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and available in showrooms this summer. Raptor R is coming next year.
# # #
*Class is full-size pickups under 8,500 pounds GVWR.
**Trail One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations.
ƗProjected EPA-calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2021 calendar year.
The FordPass app continues to expand its use and get even better, with the latest feature being FordPass Rewards.
FordPass Rewards allows members to earn and redeem points on eligible vehicle service and maintenance or new vehicle purchases. EARN 10 POINTS FOR EVERY $1 SPENT ON A QUALIFYING SERVICE.
Examples of qualifying service:
• Purchasing qualifying Ford or Omnicraft parts
• Having your vehicle serviced at a participating Ford dealership
• Participating in qualifying activities and offers from Ford
• Purchasing or leasing a new Ford vehicle from a participating Ford dealer (40,000 Points)
• Purchasing a Certified Pre-Owned vehicle (10,000 Points)
Still have questions about FordPass Rewards? You can read answers to Frequently asked questions (FAQ) HERE.
What about OAR Members?
The OAR program has come to an end. If you register your FordPass with the same information as your OAR account your rewards should be transferred to FordPass Rewards automatically. Please contact firstname.lastname@example.org if this transfer did not seem to happen.
By Callahan Coplai, Safety Insights Lead, Ford Motor Company
The Ford connection to the City of Windsor stretches back more than a century, ever since Henry Ford opened his first Canadian operation in 1904 and started production of the Model C. That cross-border collaboration has never ceased – and now we’re taking that relationship to the next level in an attempt to help reduce car crashes and improve the safety of city streets.
Last October, we officially launched the Safety Insights platform, an innovative software tool that can help governments with their mission to build smarter, safe transportation systems. Now, we’re proud to announce that Windsor has become our first Canadian customer.
What is Safety Insights? Safety Insights is an award-winning, web-based tool that provides transportation engineers and planners with a comprehensive view of traffic safety in their communities, equipped with features that help them plan in a more proactive way to help save time, money, and most importantly, lives. Safety Insights identifies hotspots where crashes occur often to help cities determine how to make those areas safe.
Click here to read the rest on Medium.
- Coming first to 2021 F-150 and the all-electric Mustang Mach-E as part of available Ford Co-Pilot360™ Technology, Active Drive Assist allows for hands-free driving on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads
- Ford developed available Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities and enable the addition of more such zones in the future
- Ford is advancing the technology with state-of-the-art innovations and promoting its more mainstream adoption by making it standard or a relatively affordable option for certain F-150 pickups and Mustang Mach-E all-electric SUVs; expected first year sales of 100,000 vehicles with the technology hardware
- The technology will become available in the third quarter of 2021 via Over-the-Air Update, demonstrating Ford’s bumper-to-bumper OTA capability for complex innovations to help improve vehicles over time and keep customers at the forefront of technology
DEARBORN, Mich., Oct. 30, 2020 – Henry Ford helped millions of people lay hands on their first automobiles beginning more than 117 years ago. Today, his company is helping many more people take their hands off steering wheels by applying the same approach to democratizing technology to Ford’s state-of-the-art Active Drive Assist hands-free driver assist innovation.
Ford developed Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities. The technology also enables expanded hands-free driving zones in the future based on system and customer patterns.
The advanced new driver assist feature will arrive first on 2021 F-150 and 2021 Mustang Mach-E, included as standard on certain models or as relatively affordable option on others, with both vehicles becoming available to customers in late 2020. Ford expects to sell more than 100,000 F-150 and Mustang Mach-E equipped with Active Drive Assist technology hardware in their first year of alone based on company sales and take-rate projections.
“As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” said Hau Thai-Tang, chief product platform and operations officer, Ford Motor Company. “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors – a commitment to affordable innovations that has driven us since Henry Ford put the world on wheels.”
High tech priced right
When Active Drive Assist is not equipped as standard, it will be priced competitively, including:
- For F-150, Active Drive Assist will be available as a part of the Ford Co-Pilot 360 Active 2.0 package for $1,595. The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models.
- For Mustang Mach-E, it will come standard on CA Route 1, Premium and First Edition variants. It’s an available package on the Select trim for $3,200 as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.
For customers purchasing F-150 and Mustang Mach-E at this year’s launch, the hardware enabling Active Drive Assist – including forward-facing camera and radar sensors – will be available through the Ford Co-Pilot360 Active 2.0 Prep Package, while customers choosing to purchase the software for $600 will receive it through an Over-the-Air Update in the third quarter of next year.
Over-the-Air Updates are quick and easy wireless upgrades that can help enhance quality, capability and improve the ownership experience over time while reducing dealer trips. This will be an early demonstration of the Ford system’s bumper-to-bumper update capability to wirelessly update nearly all vehicle computer models, enabling the addition of this type of complex innovations that require software upgrades to vehicle functions.
For example, early F-150 customers can purchase the prep package that includes the Active Drive Assist hardware and Active Park Assist 2.0 even more affordably for $895, which includes a $100 early adopter incentive. When Active Drive Assist is ready to launch with software updates, customers will then be able to purchase the software – plus a three-year service period – for $600 and receive it via Over-the-Air Update.
In the second half of 2021, new customers will be able to purchase the hardware and software together in the Ford Co-Pilot Active 2.0 package, without the need for an Over-the-Air Update to initiate the feature.
By offering innovative new technology on its most popular, mainstream nameplates, Ford expects to quickly expand the number of vehicles on the road equipped with hands-free driving technology based on company sales projections. This includes a high percentage of Mustang Mach-E vehicles that are expected to be equipped with the technology.
Ford plans to continue adding mapped areas to Active Drive Assist in the future, enabling hands-free driving on even more roads and highways. After a three-year service period, customers can choose to purchase this competitively priced connected service to continue enjoying Active Drive Assist and receive new improvements via Over-the-Air Update.
How it works
Available Active Drive Assist builds upon available Intelligent Adaptive Cruise Control with Stop-and-Go Lane Centering and Speed Sign Recognition. It allows you to operate your vehicle hands-free while the driver is monitored by a driver-facing camera to make sure you’re keeping your eyes on the road, with the potential for more enhancements in the future. This feature is available on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads.
An advanced driver-facing camera will track eye gaze and head position to ensure drivers are paying attention to the road while in Hands-Free Mode as well as when they’re using hands-on Lane Centering Mode, which works on any road with lane lines. Drivers will be notified by visual prompts on their instrument cluster when they need to return their attention to the road or resume control of the vehicle.
As part of the available Ford Co-Pilot360 Active 2.0 package, customers will also receive Active Park Assist 2.0, the latest iteration of park-assist technologies to give drivers some peace of mind when parking their F-150 or Mustang Mach-E. With Active Park Assist 2.0, simply holding a button will allow the vehicle to take control of parking in parallel and perpendicular spaces with ease. It also offers Park Out Assist with side-sensing capability so drivers can confidently navigate out of a parking spot when someone’s parked too close.
*Active Drive Assist is a hands-free highway driving feature. The Active Drive Assist Prep Kit contains the hardware required for this feature. Software for the feature will be available for purchase at a later date.
*Active Drive Assist functionality expected 3rd quarter 2021CY. Separate payment for feature software required to activate full functionality at that time.