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FORD GROWS RUGGED SUV LINEUP WITH NEW FORD EXPLORER TIMBERLINE – MOST OFF-ROAD-CAPABLE EXPLORER EVER

Wednesday, May 5th, 2021
  • Ford delivers on promise to offer more rugged, off-road-capable SUVs and trucks by introducing the new Explorer Timberline; the first Timberline series Ford SUV gives customers more capable off-road features for memorable weekend adventures with family and friends
  • New 2021 Ford Explorer Timberline is the most off-road-capable Explorer ever thanks to increased ground clearance, improved approach and departure angles, steel skid plates, Torsen® limited-slip differential, Bridgestone Dueler all-terrain tires and new shocks, springs and stabilizer bars
  • Explorer Timberline sports a functional, capable appearance with unique front and rear styling combined with three rows of seating for family and friends to explore more

DEARBORN, Mich., May 5, 2021 – Ford delivers on its promise to offer more rugged SUVs and trucks with the new Explorer Timberline – the most off-road-capable Explorer ever. The first Timberline series Ford SUV is designed to give customers more capable off-road features to enjoy weekend adventures with family and friends.  

Explorer Timberline is the latest addition to America’s all-time best-selling SUV lineup. The seventh new rugged SUV or truck Ford has introduced since 2019, Explorer Timberline joins the all-new Bronco brand two- and four-door Bronco and Bronco Sport, all-new F-150 Raptor, and the Tremor lineup of Ford trucks – Ranger Tremor, F-150 Tremor and F-Series Super Duty Tremor.

“Ford is delivering on more capable SUVs with Timberline.  Consumer data has shown us that now more than ever, customers want to get outside and explore nature with friends and family,” said Kumar Galhotra, president, Americas & International Markets Group, Ford Motor Company. “Timberline hits a new sweet spot with these customers who want an ideal combination of passenger space, moderate off-road capability and great manners around town.”

Two consumer trends have come together to support the launch of the Timberline series. The first is the popularity of SUVs and the growing number of buyers who go off-roading. Over the last 10 years, SUVs have jumped from 36 percent to 55 percent of the U.S. market, with actual sales up from about 4.6 million units in 2011 to nearly 7.8 million in 2020. Ford Explorer owners report a 56 percent increase in off-road use over the last three years. Timberline will give customers more confidence and capability to get to their next adventure, whether it’s driving to their favorite fishing site or taking a detour off the beaten path.

The second key trend is data showing that people now participate in more outdoor activities and adventures than before the pandemic. Forty percent of all Americans surveyed say they have spent more time outdoors since the pandemic began.

Off-road credibility

For Explorer Timberline, its ability to handle off-road terrain starts with Ford’s standard intelligent four-wheel drive. This system automatically adjusts torque between the wheels based on conditions and driver inputs to deliver the best traction – providing pre-emptive torque before wheel slip occurs.

A new addition for Explorer Timberline is a Torsen® limited-slip rear differential, which automatically sends torque to the wheel with the best traction and prevents the other wheel from spinning to help keep the vehicle moving.

A standard Terrain Management System features seven drive modes – including Trail and Deep Snow/Sand – that drivers can opt for based on road or trail conditions. Standard Hill Descent Control allows the Explorer Timberline to maintain a constant speed between 2 and 12 mph, enabling drivers to focus on steering down uneven descents.

Explorer Timberline delivers on capability in the form of its standard steel skid plates. The underbody protection starts underneath the front, continues under the engine and transmission and through the rear – all to help protect key components and give customers more confidence while off-roading. Steering calibration, stabilizer bars and springs are specially tuned for Timberline – including an exclusive front rebound spring that helps prevent sudden jarring off-road.

Explorer Timberline raises the ride height 0.8 inch, thanks to a combination of more robust, off-road-capable heavy-duty shocks – originally developed for Explorer Police Interceptor – and high-sidewall Bridgestone Dueler P265/65R-18 all-terrain tires with a tread pattern that balances off-road traction and on-road quietness. This, along with unique front and rear fascias, results in an approach angle of 23.5 degrees and maximum departure angle of 23.7 degrees, plus minimum ground clearance of 8.7 inches for navigating unpaved roads and uneven trails.

Explorer Timberline features a 2.3-liter EcoBoost® engine producing 300 horsepower and 310 lb.-ft. of torque, paired with a 10-speed automatic transmission. For customers who need to tow RVs, ATVs and boats to their adventures, the standard Class III Trailer Tow Package brings 5,300 pounds of towing capability.

Bolder, more capable appearance

Explorer Timberline launches in a new Forged Green Metallic exterior color. All models feature blackout treatment around the headlamps and taillamps and a black Ford oval, along with Timberline badges on the C-pillars and liftgate. A set of Red Ember tow hooks at the front are rated at 150 percent gross vehicle weight. Bridgestone Dueler P265/65R-18 all-terrain tires surround high-gloss painted aluminum wheels that feature a laser-etched Timberline logo.

Timberline includes LED fog lamps for illuminating on- and off-road trail edges at night. The dark Carbonized Gray grille has provisions already incorporated along with a wiring harness for dealer-installed Ford Performance auxiliary lights with an output of 160,000 candelas to illuminate nighttime trails, which equates to 2.5 times the brightness of the Explorer Timberline high-beam headlamps. 

A Deep Cypress interior trim color complements Explorer Timberline’s exterior, with an Ebony headliner, overhead console, A, B and C-pillar trim, grab handles, visors and moonroof shade. The cabin features a Stone Mesh instrument panel appliqué, distinctive Satin Silver Twilight on the center stack, steering wheel bezel and door armrest trim, Deep Cypress door trim panel inserts, Deep Tangerine stitching on the seats, steering wheel and door trim, plus Timberline logos on the front seats.

Timberline includes features that help protect the cabin and enhance the ownership experience. Standard rubber floor liners help keep carpet clean during off-road adventures, while ActiveX seat trim with cloth inserts is easy to wipe clean and helps prevent occupants from sliding in the seat over rough terrain. Heated front seats, plus a heated, leather-wrapped steering wheel bring added cold-weather comfort.

Timberline boasts standard Co-Pilot360 and Co-Pilot360 Assist+ technology features that include Intelligent Adaptive Cruise Control with Stop-and-Go and Speed Sign Recognition, Lane Centering, Evasive Steering Assist and voice-activated touch screen navigation. A standard 360-degree camera provides a view of obstacles around the vehicle, while a front camera offers a view that’s useful when cresting a hill off-road.

Customize for your adventure

No matter what the adventure, Ford offers three Outfitters packages – Outfitters SkyBox, Outfitters MegaWarrior and Outfitters FrontLoader. All three packages combine all-weather floor mats, crossbars and the selected Yakima rooftop accessories for customers to take even more equipment with them on their next adventure.

The 2021 Ford Explorer Timberline is available to order now and arrives at Ford dealers this summer. 

F-150 ADDS CLASS-EXCLUSIVE TECH WITH ONBOARD SCALES TO SIMPLIFY LOADING AND TRAILERING, ACTIVE SUSPENSION FOR GREATER CONFIDENCE

Thursday, April 29th, 2021
  • This summer, the all-new 2021 Ford F-150 will debut available Onboard Scales which estimate cargo weight in real time and indicate capacity three different ways
  • Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and reduce the possibility of trailer sway when towing
  • Available continuously controlled damping improves ride and handling on- and off-road, especially in towing situations and also provide pothole mitigation technology

DEARBORN, Mich., April 28, 2021 – Ford is giving customers all-new capabilities to help them get work done. New technologies will now be available for the 2021 Ford F-150 including class-exclusive Onboard Scales and Smart Hitch as well as continuously controlled damping, each engineered to help customers who tow and haul load their trucks up for the work they’re designed to do while also adding on-road confidence.

“We’re constantly working to deliver a continuous history of capable, strong and smart trucks designed to make the F-150 customer even more productive,” said Todd Eckert, Ford truck group marketing manager, “This summer we’re delivering three new features all about enhancing the F-150 customer experience while delivering even greater confidence when towing and hauling.”

Class-exclusive built-in payload estimation

Customers can now gauge how much they’re hauling. New available Onboard Scales measure and display the approximate weight of the payload in the truck. Load information is displayed in the center touch screen with a graphic representation of the truck, on a mobile phone through the FordPass app or in graphics within the truck’s smart taillamps.

Smart taillamps operate like the battery charge indicator on a mobile phone, displaying the percentage of payload capacity by illuminating LEDs arranged in a built-in vertical bar. As the truck is loaded, all four lights illuminate, showing it’s fully loaded. If the truck is overloaded, the top lights blink. The maximum payload based on the pickup’s configuration is programmed into the system. Additionally, the truck can be set on scale mode, which zeroes out the current load and allows for approximate weighing of additional items loaded into the bed.

Load trailers easily

Class-exclusive Smart Hitch is designed to help customers easily load trailers and better practice safe towing. Smart Hitch measures the tongue weight of a trailer being connected, to help the customer distribute trailer weight correctly.

After the trailer is set up in the center touch screen, Smart Hitch calculates its tongue weight and provides guidance on weight distribution or hitch overloading on the screen, on the FordPass app or within the smart taillamps. The truck also will indicate if the hitch weight is too high or low and can even guide owners through properly tensioning a weight redistributing hitch.

Comfort and control with a smarter suspension

The all-new 2021 F-150 offers available continuously controlled damping for enhanced ride and handling characteristics, especially when towing or hauling heavy loads. A computer within the F-150 analyzes multiple signals collected from high-resolution sensors – adjusting vehicle response to each situation by controlling valves in the shocks.

Damping force is used to control unwanted motions such as bounce, pitch and roll reducing the severity the truck – and its passengers – will feel from traveling through the pothole. When the edge of a pothole is detected, the dampers firm up, preventing the tires from dropping as deep into the hole. Tuning can be adjusted by selecting any of the available drive modes.

In Tow/Haul mode, continuously controlled damping is specifically tuned to provide a smooth and confident driving experience, easing truck and trailer responses to road conditions while providing connected, precise, and linear steering despite a heavy trailer or load, helping reduce stress on the driver while towing.

Available Onboard Scales, Smart Hitch, and Continuously Controlled Damping can be ordered in early June, with deliveries beginning in late summer. They add to the catalog of available technology for F-150 like PowerBoost full-hybrid powertrain, Pro Power Onboard, Trailer Reverse Guidance and Pro Trailer Backup Assist, Active Park Assist 2.0, and Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection.

BRONCO BRAND TEAMS UP WITH RESPECTED 4X4 COMPANIES TO EXPAND AFTERMARKET PARTS AND ACCESSORY OPTIONS FOR CUSTOMERS

Tuesday, March 30th, 2021
  • Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs
  • RTR Vehicles, ARB 4×4 Accessories and 4 Wheel Parts are working with Bronco team to develop and market a wide range of Bronco and Bronco Sport-specific aftermarket components, including suspension, drivertrain, custom wheels, body parts and off-road gear
  • Four custom Bronco and Bronco Sport SUVs featuring parts from the aftermarket companies are on display at the Easter Safari event, along with several other Bronco and Bronco Sport concepts – giving enthusiasts their first up-close look at the all-new lineup

MOAB, Utah, March 30, 2021 – Bronco®, the all-new outdoor brand of all-4×4 Built Wild vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth of parts and accessories for customers to personalize their Bronco and Bronco Sport rugged SUVs.

RTR Vehicles, a longtime Ford custom vehicle collaborator founded by Vaughn Gittin Jr., ARB 4×4 Accessories, Australia’s largest manufacturer and distributor of 4×4 parts and accessories since 1975, and 4 Wheel Parts, a leading off-road parts retailer with a strong online presence and 95 locations across the U.S. are developing parts for the summer launch of Bronco two- and four-door SUVs.

Ford and the off-road aftermarket companies are collaborating on a range of performance parts beyond the current catalog of Ford-approved accessories for Bronco and Bronco Sport. Additional offerings include suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions and lighting.

“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.

SUVs as individual as you are
Bronco Sport launched last fall with more than 100 items owners could add to their SUVs. With the upcoming arrival of Bronco two- and four-door models, more than 200 Ford-approved items will be available for customers to choose from.

As more aftermarket companies come online, that number will grow, especially with many builders leveraging the modular design of Bronco two- and four-door SUVs – where doors, roofs, fenders, grilles and more can be easily replaced in pursuit of ultimate personalization.

“We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts – from hobbyists to professional off-roaders,” said Seaman. “In the end, no two Bronco SUVs should ever need to be the same. They can be as diverse as our customers are.”

Custom builds showcase a world of possibilities
At the Easter Safari event in Moab, Utah, off-road enthusiasts can drive various trails and see the all-new 2021 Bronco and Bronco Sport rugged SUVs in person, along with the unveiling of several new custom builds by Ford and aftermarket suppliers.  

The custom Bronco four-door Outer Banks series with Sasquatch Package on display mixes high-tech luxury features with rugged off-road Ford-licensed accessories, including JAC Products rock rails, fender flares by Air Design and Trail Armor rocker panel covers by Lund, with a 40-inch curved LED lightbar by Rigid on top and a retractable full-roof soft-top by Bestop. A matte black hood wrap and Covercraft windshield sunscreen are added to reduce glare.

Inside, rugged off-road accessories that optimize space and make for secure stowage include a DC Safety rear cargo organizer plus roadside assistance and first-aid kit, a Tufty MOLLE straps and security drawer below, along with a Console Vault center console.

Custom Bronco four-door SUV by RTR Vehicles
This multipurpose heavy-duty Bronco four-door Badlands SUV by RTR Vehicles sports custom RTR rock sliders and rear bumper, RTR 3D-printed grille with simulated accent lights, plus 35-inch Nitto Ridge Grappler tires mounted to RTR Tech-6 wheels. A roof-mounted Project X lightbar, custom RTR graphics and 12-volt Type S Blizzard Box refrigerator/freezer in back complete the package.

“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”

Custom Bronco SUV by ARB 4×4 Accessories
High-performance off-road parts designed by ARB specifically for Bronco two- and four-door are featured in this custom Bronco Badlands four-door SUV including airbag-compliant front and rear bumpers, heavy duty rock sliders and differential cover, plus essential off-road accessories like an ARB twin compressor, jack and Zero refrigerator/freezer.

“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”

Custom Bronco by 4 Wheel Parts
The custom Bronco four-door Black Diamond series SUV features a mix of 4 Wheel Parts factory brand parts including a modular front bumper, skid plate and winch platform, heavy-duty suspension components, custom roof rack and light mounts, plus a Smittybilt overhead tent and camping gear, awning and refrigerator/air system. It rides on 37-inch BFGoodrich® mud-terrain tires mounted to 17-inch Method alloy wheels.

“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”

All-new 2021 Bronco two- and four-door SUVs arrive this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco

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