Posts Tagged ‘f150’

FORD EXPANDS OFF-ROAD FAMILY OF TRUCKS WITH ALL-NEW 2021 F-150 TREMOR – A RUGGED 4X4 FOR WORK AND RECREATION

Tuesday, December 8th, 2020
  • All-new F-150 Tremor® combines outstanding towing and payload capacity* with greater off-road prowess – featuring upgraded suspension and driveline hardware, increased suspension travel, approach, breakover, and departure angles**, plus standard rear locking differential and available front Torsen limited-slip differential
  • An all-new series in the F-150 lineup, F-150 Tremor is available in three versions, each featuring a standard F-150 Raptor-style bash plate, off-road running boards, unique hood and grille with Active Orange highlights and unique trim and technology packages
  • 2021 Ford F-150 Tremor features available new off-road technologies such as enhanced Trail Control, Trail One-Pedal Drive and Trail Turn Assist

DEARBORN, Mich., Dec. 8, 2020 – Ford is expanding its rugged off-road family of trucks with the all-new F-150 Tremor. The 2021 F-150 Tremor combines all-terrain upgrades perfect for tackling the trails with the outstanding towing and payload capability its owners expect.

“Like Super Duty Tremor and Ranger Tremor, introducing the all-new F-150 Tremor is a direct response to seeing how customers use our trucks to enable their outdoor lifestyles,” said Todd Eckert, Ford truck group marketing manager. “F-150 Tremor provides the additional off-road capability they’re looking for with our latest off-road technologies.”

F-150 Tremor has been designed and engineered for customers seeking more off-road capability than the available FX4 package and is the result of watching how customers use their trucks for life out in cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails. Ford off-roading veterans listened to those customers to create a truck that would handle their demanding lifestyle. All the added capability comes without ignoring the core duties of a truck – outstanding towing and payload performance with a level of integration and technology only Ford can offer.

Hardworking hardware to take on obstacles

Like every other F-150, Tremor uses a high-strength steel frame and high-strength, military-grade, aluminum alloy body. It comes in SuperCrew configuration with a 5.5-foot box, 3.5-liter EcoBoost® V6 engine and 10-speed automatic transmission plus standard four-wheel drive. Available in standard, mid and high equipment groups, F-150 Tremor includes a range of standard and available features. All equipment levels share core suspension hardware that helps balance work with off-road prowess.

The upgraded suspension starts with retuned springs front and rear for added ground clearance and to help keep tires more firmly in contact with terrain. Front hub knuckles and upper control arms are revised while Tremor-specific monotube shocks at the front and twin tube shocks at the rear are tuned for softer damping at low speeds, with additional damping and control for more severe off-road events.

New 33-inch General Grabber all-terrain tires mounted on unique matte-finish 18-inch wheels offer added ground clearance and a 1-inch wider stance for more confidence off-road. A Raptor-style bash plate serves to protect front end components in challenging off-road situations. All of these modifications together result in an approach angle of 27.6 degrees, breakover angle of 21.2 degrees and departure angle of 24.3 degrees. Tremor has 1.5 inches more total travel in the rear and an additional inch of total travel in front.  

To really get in to and through tough, rocky trails, standard running gear includes a locking rear differential and optional late-availability upgrade to a Torsen® limited-slip front across all equipment levels. Tremor high series customers get a torque-on-demand transfer case similar to the high-performance unit in F-150 Raptor. This cutting-edge case merges all-wheel-drive and four-wheel-drive capabilities to handle virtually any off-road environment.

Never leave the toys at home

In addition to its off-road abilities, F-150 Tremor maintains the kind of day-to-day capability expected out of every F-150 pickup. Tremor has a maximum conventional tow rating of 10,900 pounds – meaning recreational gear comes along for the ride, whether it’s a sand rail with spare parts, the family camper, boat or a small fleet of UTVs.

Tremor owners can handle weekday work needs then easily load up dirt bikes or quads for deep woods adventure or fun at the dunes with a beefy maximum payload rating of 1,885 pounds. This generous payload can be fully kitted out for overland setup so customers can put up a campsite when the trail ends. Perhaps more exciting, those remote campsites don’t have to be without conveniences – like other F-150 models equipped with the 3.5-liter EcoBoost V6, Pro Power Onboard is available with 2.0 kilowatts of exportable power in the bed for tools, an air compressor or electric chainsaw.

Designed to go way beyond the trailhead

The hood and front end are redesigned for a more muscular, aggressive profile, while a unique grille featuring a blacked-out Ford oval is highlighted by the signature Tremor color of Active Orange, which also accentuates two front recovery hooks. Raptor-inspired off-road fixed running boards are mounted close to the body to limit damage, while a cutout rear bumper features a high-flow dual exhaust flanking its two rear recovery hooks. Active Orange-highlighted badging appears on the fenders, bed sides and tailgate.

Active Orange punctuates an interior loaded with Tremor detailing, including unique seat trim with special stitching, materials and finishes for the instrument panel, center console and doors.

Functional off-road hardware even extends to the cabin, with a six-position auxiliary power switch pack mounted in the overhead console so owners can easily add off-road winches and air compressors. A variety of off-road lighting options can be dealer-installed on all models.

Purpose-built off-road technology

Tremor technology is built for the trail, there to help customers get deeper into the outdoors without frequent stops for spotters. The available 360-degree camera package provides an in-cabin view of obstacles around the truck and the front-view camera provides a real-time tire track overlay to dynamically show the path of the wheels ahead. 360-degree view and rearview cameras can be called up at higher speeds with a convenient dash-mounted hard button.

Ford Trail Toolbox, a set of off-road assist features, is available in the all-new Tremor. Available Trail One-Pedal Drive*** helps make extreme off-road driving like rock crawling easier. In harsh trail situations, a driver typically must use both pedals, modulating throttle and brake simultaneously to advance the truck and avoid damage. Trail One-Pedal Drive simplifies all that, combining those operations into activating just the throttle – press to move forward, release to brake. The truck applies the brakes proportionally as the driver lifts from the accelerator.

Available Trail Turn Assist reduces steering radius in tight off-road terrain situations by applying brakes to the inside rear wheel, allowing for tighter turns in low-speed maneuvers. F-150 Tremor also features selectable drive modes, which allow customers to choose the setting best suited to driving conditions. In addition to Normal, Sport, Tow/Haul, Eco, Slippery and Deep Snow/Sand, and Mud/Rut modes Tremor has Rock Crawl mode, which automatically engages the rear locking differential, turns off stability and traction control, reduces throttle response, adjusts shift points and displays the available 360-degree camera view on the center screen.  

In addition to standard Hill Descent Control, Tremor also has available Trail Control which operates like cruise control for off-road use. Drivers simply select a set speed and the truck manages throttle and braking to allow them to focus on steering through challenging off-road conditions.

The all-new 2021 Ford F-150 Tremor will be available next summer.

# # #

* Payload and towing ratings are independent attributes and may not be achieved simultaneously.

**Compared to commonly equipped 4×4/FX4 with integrated hitch

***One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations. 

FORD ADVANCING HANDS-FREE DRIVER ASSIST TECHNOLOGY AND MAKING IT MORE MAINSTREAM WITH F-150, MUSTANG MACH-E

Tuesday, November 3rd, 2020
  • Coming first to 2021 F-150 and the all-electric Mustang Mach-E as part of available Ford Co-Pilot360™ Technology, Active Drive Assist allows for hands-free driving on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads
  • Ford developed available Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities and enable the addition of more such zones in the future
  • Ford is advancing the technology with state-of-the-art innovations and promoting its more mainstream adoption by making it standard or a relatively affordable option for certain F-150 pickups and Mustang Mach-E all-electric SUVs; expected first year sales of 100,000 vehicles with the technology hardware
  • The technology will become available in the third quarter of 2021 via Over-the-Air Update, demonstrating Ford’s bumper-to-bumper OTA capability for complex innovations to help improve vehicles over time and keep customers at the forefront of technology

DEARBORN, Mich., Oct. 30, 2020 – Henry Ford helped millions of people lay hands on their first automobiles beginning more than 117 years ago. Today, his company is helping many more people take their hands off steering wheels by applying the same approach to democratizing technology to Ford’s state-of-the-art Active Drive Assist hands-free driver assist innovation.

Ford developed Active Drive Assist based on advanced computing of camera and radar sensing technologies to provide real-time hands-free driving opportunities. The technology also enables expanded hands-free driving zones in the future based on system and customer patterns. 

The advanced new driver assist feature will arrive first on 2021 F-150 and 2021 Mustang Mach-E, included as standard on certain models or as relatively affordable option on others, with both vehicles becoming available to customers in late 2020. Ford expects to sell more than 100,000 F-150 and Mustang Mach-E equipped with Active Drive Assist technology hardware in their first year of alone based on company sales and take-rate projections.

“As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” said Hau Thai-Tang, chief product platform and operations officer, Ford Motor Company. “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors – a commitment to affordable innovations that has driven us since Henry Ford put the world on wheels.”

High tech priced right

When Active Drive Assist is not equipped as standard, it will be priced competitively, including:

  • For F-150, Active Drive Assist will be available as a part of the Ford Co-Pilot 360 Active 2.0 package for $1,595. The Ford Co-Pilot 360 Active 2.0 package is standard on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models.
  • For Mustang Mach-E, it will come standard on CA Route 1, Premium and First Edition variants. It’s an available package on the Select trim for $3,200 as part of the larger Comfort and Technology package, which includes features such as a 360-degree camera, heated front seats and heated steering wheel.

For customers purchasing F-150 and Mustang Mach-E at this year’s launch, the hardware enabling Active Drive Assist – including forward-facing camera and radar sensors – will be available through the Ford Co-Pilot360 Active 2.0 Prep Package, while customers choosing to purchase the software for $600 will receive it through an Over-the-Air Update in the third quarter of next year.  

Over-the-Air Updates are quick and easy wireless upgrades that can help enhance quality, capability and improve the ownership experience over time while reducing dealer trips. This will be an early demonstration of the Ford system’s bumper-to-bumper update capability to wirelessly update nearly all vehicle computer models, enabling the addition of this type of complex innovations that require software upgrades to vehicle functions.

For example, early F-150 customers can purchase the prep package that includes the Active Drive Assist hardware and Active Park Assist 2.0 even more affordably for $895, which includes a $100 early adopter incentive. When Active Drive Assist is ready to launch with software updates, customers will then be able to purchase the software – plus a three-year service period – for $600 and receive it via Over-the-Air Update.

In the second half of 2021, new customers will be able to purchase the hardware and software together in the Ford Co-Pilot Active 2.0 package, without the need for an Over-the-Air Update to initiate the feature.

By offering innovative new technology on its most popular, mainstream nameplates, Ford expects to quickly expand the number of vehicles on the road equipped with hands-free driving technology based on company sales projections. This includes a high percentage of Mustang Mach-E vehicles that are expected to be equipped with the technology.

Ford plans to continue adding mapped areas to Active Drive Assist in the future, enabling hands-free driving on even more roads and highways. After a three-year service period, customers can choose to purchase this competitively priced connected service to continue enjoying Active Drive Assist and receive new improvements via Over-the-Air Update.

How it works

Available Active Drive Assist builds upon available Intelligent Adaptive Cruise Control with Stop-and-Go Lane Centering and Speed Sign Recognition. It allows you to operate your vehicle hands-free while the driver is monitored by a driver-facing camera to make sure you’re keeping your eyes on the road, with the potential for more enhancements in the future. This feature is available on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads.

An advanced driver-facing camera will track eye gaze and head position to ensure drivers are paying attention to the road while in Hands-Free Mode as well as when they’re using hands-on Lane Centering Mode, which works on any road with lane lines. Drivers will be notified by visual prompts on their instrument cluster when they need to return their attention to the road or resume control of the vehicle.

As part of the available Ford Co-Pilot360 Active 2.0 package, customers will also receive Active Park Assist 2.0, the latest iteration of park-assist technologies to give drivers some peace of mind when parking their F-150 or Mustang Mach-E. With Active Park Assist 2.0, simply holding a button will allow the vehicle to take control of parking in parallel and perpendicular spaces with ease. It also offers Park Out Assist with side-sensing capability so drivers can confidently navigate out of a parking spot when someone’s parked too close.

*Active Drive Assist is a hands-free highway driving feature. The Active Drive Assist Prep Kit contains the hardware required for this feature. Software for the feature will be available for purchase at a later date.

*Active Drive Assist functionality expected 3rd quarter 2021CY. Separate payment for feature software required to activate full functionality at that time.

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