with a lot more great tech features coming to your truck via a Ford “Power-up” (Over-the-air update)
- Ford Power-Up software updates deliver regular vehicle enhancements to Ford owners, turning connected vehicle learnings into continuous quality improvements, new features and capabilities: Ford to produce 33 million vehicles with Power-Up capability by 2028
- Ford Power-Up enhancements already have been sent to more than 100,000 2021 F-150 and Mustang Mach-E customers since late March; new Sketch for touchscreen drawing and simple gaming coming to Mustang Mach-E soon
- Ford Power-Up enhancements include what’s planned to be the industry’s broadest roll-out yet of the new, more seamless Amazon Alexa Built-in hands-free experience, offering complimentary access to key features for up to three years; companies plan to work together to deliver enhanced features and new commercial services over the next six years.
- Ford Power-Up software updates will deliver available BlueCruise hands-free highway driving technology for properly equipped F-150 and Mustang Mach-E vehicles
DEARBORN, Mich., May 13, 2021 – Settling in for a drive in an enhanced, upgraded vehicle will now become a regular experience for Ford owners as the company routinely delivers new features and improvements through its wireless software update technology called Ford Power-Up.
The first Ford Power-Up software updates for F-150 and Mustang Mach-E customers in North America began in March, accelerating a transformation well underway with more than 6 million vehicles on the road today featuring advanced, embedded modem connectivity. New vehicles equipped with Ford Power-Up capability identify customer preferences and vehicle issues, which Ford engineers then translate into quality and capability improvements delivered through Ford Power-Up enhancements.
“Software updates are common across billions of connected devices but not yet for vehicles. Ford Power-Up software updates will change that by quickly bringing it to millions of people,” says Alex Purdy, director, business operations, enterprise connectivity, Ford Motor Company. “We’ve invested in more seamless technology so updates can happen while you’re sleeping – making your next ride a better experience.”
A new fully networked, second-generation electrical architecture and advanced tech stack create the foundation to deliver unique Ford Power-Up software updates. These quick and easy wireless upgrades help enhance features, quality, experiences, capability and convenience. Capable of updating the vast majority of vehicle computer modules – more than 80 on higher end models – these upgrades can help improve the ownership experience and may help reduce the need for repair trips.
Many Ford Power-Up software updates will be virtually invisible to customers, enabled by a tech platform that installs much of the new software in the background. Many updates require little to no action by the customer, enabled by SYNC® 4 Technology that keeps current software running until the new version is ready to go.
For updates that require reboots, Ford invites customers to schedule them at convenient times, such as overnight. Some updates can be made in under two minutes1, while others may take longer. Unlike updates for devices such as laptops which often seem to come at inconvenient times, vehicle owners may not even notice that the installation occurred until the vehicle is started.
Amazon and Ford plan to expand relationship to create new features
Ford is prepping what’s planned to be the industry’s broadest rollout of the embedded Alexa hands-free experience to date, with complimentary connectivity to Alexa for up to three years2. This year alone, the same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in the U.S. and Canada, followed by millions more over the next few years.
As part of a new strategic engagement between Amazon and Ford, the companies plan to work together to deliver enhanced features and new commercial services over the next six years. This includes exploring the development of the first custom Alexa skills for Ford commercial vehicles, using the power of Alexa artificial intelligence to help business owners and fleet managers stay in touch with their teams and increase productivity.
“We’re excited to work with Amazon to bring powerful new AI-enabled experiences to Ford customers,” says Purdy. “We believe in the power of teaming up with other innovators. Bringing Ford’s vehicle know-how together with Amazon’s technology expertise will deliver in-vehicle capabilities that help our retail customers travel more enjoyably and with ease, while helping our commercial customers operate more profitably.”
Alexa will initially be delivered through Ford Power-Up software updates beginning this fall for Bronco®, Edge, F-150, Mustang Mach-E and Super Duty® customers with SYNC 4 Technology in the U.S. and Canada, with other regions to follow.
“Democratizing technology and putting it within reach of millions of customers has been a part of Ford’s DNA dating back to the Model T, and our new collaboration is a continuation of that legacy,” says Ned Curic, vice president, Alexa Automotive. “We can’t wait for Ford customers to experience the best of what Alexa and voice AI can do while on the road – including new features and capabilities that will be delivered seamlessly through future over-the-air software updates. We love the vote of confidence from Ford to deepen our work together and continue making the driving experience more connected, entertaining, and productive.”
The support of Alexa on SYNC 4 represents the latest collaboration between Ford and Amazon. Ford first brought Alexa into its vehicles in 2017, starting with connected vehicle skills and then adding in-vehicle capabilities through the SYNC AppLink smartphone app, which is still available but no longer required for the new, more seamless capability. More information about how customers can set up an Alexa account will be shared closer to launch.
Inside their vehicle, Ford customers can ask Alexa to control smart home devices, place calls, locate parking and more. Alexa capabilities delivered through SYNC 4 Technology provide the convenience of hands-free, voice-initiated interactions – minimizing the need for drivers to view or touch screens and helping them keep their hands on the wheel and eyes on the road. Customers can interact with their vehicles naturally and say things like, “Alexa, find the closest gas station” or “Alexa, play my road trip playlist” or “Alexa, call Mom.”
Ford customers will be able to access the benefits of Amazon’s world-class voice AI and intelligent features both inside and outside their vehicle. Combined with the FordPass skill for Alexa3 – which customers can continue to use to control vehicle functions such as start/stop engine, lock and unlock doors4, check vehicle range or tire pressure all from the comfort of their home – Ford is bringing smart homes and connected vehicles closer together.
Powering up new features, quality
Over the last two months, 2021 F-150 and Mustang Mach-E customers have begun receiving Ford Power-Up enhancements. Mustang Mach-E customers in North America and Europe soon will receive Sketch — also referred to as Notes in vehicle menus – for touchscreen drawing and simple gaming.
Ford Power-Up software updates will quickly expand to nearly all vehicle computer modules, enabling an update of Ford Co-Pilot360™ Technology that adds BlueCruise5 hands-free highway driving to Intelligent Cruise Control. This will be delivered to properly equipped F-150 and Mustang Mach-E vehicles with additional software purchase later this year.
The company’s move to modernize its quality processes is already delivering results. Ford engineers used connected vehicle data to quickly identify issues with F-150 zone lighting. Ford also plans to address an issue with F-150 and Mustang Mach-E Android Auto connectivity by June.
Customers also will continue to receive new enhancements over the coming weeks, including:
- Remote Vehicle Setup and Trip Logs let new Mustang Mach-E customers use the FordPass™ app to set up profile preferences, including radio presets, in the cloud to be sent to vehicles, while trip logs track battery usage and other driving details on each trip.
- F-150 SYNC 4 and Mustang Mach-E SYNC 4A upgrades, including:
- Navigation enhancementsautomatically make helpful destination suggestions, plus new cloud connectivity combines conversational voice command recognition with internet-based search.
- Apple CarPlayÒ compatibilityenhancement to display turn-by-turn navigation in the vehicle’s instrument cluster6.
- Digital owner’s manual enhancements to continue making the innovative, paperless product guides even more valuable.
1 FordPass Connect (optional on select vehicles),] the Ford Pass App., and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.
2Alexa Built-In requires SYNC®4 and FordPass Connect (optional on select vehicles), complimentary connect service and the FordPass app (see FordPass Terms for details). Eligible 2021 vehicles receive a complimentary 3-year trial of Alexa Built-In that starts with the date customer accepts Ford Power-Up software update (after which fees may apply). Complementary3-year trial for 2022 model year vehicles begins with new vehicle warranty start date (after which fees may apply).
Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
FordPass App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
3Requires FordPass™ Connect and FordPass Connect service
4Start/Stop engine requires automatic transmission; lock/unlock doors requires power door locks
5Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. BlueCruise t is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zones. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for detail and limitations.
6Requires phone with active data service and compatible software. SYNC 4 does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality.
- Ford delivers on promise to offer more rugged, off-road-capable SUVs and trucks by introducing the new Explorer Timberline; the first Timberline series Ford SUV gives customers more capable off-road features for memorable weekend adventures with family and friends
- New 2021 Ford Explorer Timberline is the most off-road-capable Explorer ever thanks to increased ground clearance, improved approach and departure angles, steel skid plates, Torsen® limited-slip differential, Bridgestone Dueler all-terrain tires and new shocks, springs and stabilizer bars
- Explorer Timberline sports a functional, capable appearance with unique front and rear styling combined with three rows of seating for family and friends to explore more
DEARBORN, Mich., May 5, 2021 – Ford delivers on its promise to offer more rugged SUVs and trucks with the new Explorer Timberline – the most off-road-capable Explorer ever. The first Timberline series Ford SUV is designed to give customers more capable off-road features to enjoy weekend adventures with family and friends.
Explorer Timberline is the latest addition to America’s all-time best-selling SUV lineup. The seventh new rugged SUV or truck Ford has introduced since 2019, Explorer Timberline joins the all-new Bronco brand two- and four-door Bronco and Bronco Sport, all-new F-150 Raptor, and the Tremor lineup of Ford trucks – Ranger Tremor, F-150 Tremor and F-Series Super Duty Tremor.
“Ford is delivering on more capable SUVs with Timberline. Consumer data has shown us that now more than ever, customers want to get outside and explore nature with friends and family,” said Kumar Galhotra, president, Americas & International Markets Group, Ford Motor Company. “Timberline hits a new sweet spot with these customers who want an ideal combination of passenger space, moderate off-road capability and great manners around town.”
Two consumer trends have come together to support the launch of the Timberline series. The first is the popularity of SUVs and the growing number of buyers who go off-roading. Over the last 10 years, SUVs have jumped from 36 percent to 55 percent of the U.S. market, with actual sales up from about 4.6 million units in 2011 to nearly 7.8 million in 2020. Ford Explorer owners report a 56 percent increase in off-road use over the last three years. Timberline will give customers more confidence and capability to get to their next adventure, whether it’s driving to their favorite fishing site or taking a detour off the beaten path.
The second key trend is data showing that people now participate in more outdoor activities and adventures than before the pandemic. Forty percent of all Americans surveyed say they have spent more time outdoors since the pandemic began.
For Explorer Timberline, its ability to handle off-road terrain starts with Ford’s standard intelligent four-wheel drive. This system automatically adjusts torque between the wheels based on conditions and driver inputs to deliver the best traction – providing pre-emptive torque before wheel slip occurs.
A new addition for Explorer Timberline is a Torsen® limited-slip rear differential, which automatically sends torque to the wheel with the best traction and prevents the other wheel from spinning to help keep the vehicle moving.
A standard Terrain Management System features seven drive modes – including Trail and Deep Snow/Sand – that drivers can opt for based on road or trail conditions. Standard Hill Descent Control allows the Explorer Timberline to maintain a constant speed between 2 and 12 mph, enabling drivers to focus on steering down uneven descents.
Explorer Timberline delivers on capability in the form of its standard steel skid plates. The underbody protection starts underneath the front, continues under the engine and transmission and through the rear – all to help protect key components and give customers more confidence while off-roading. Steering calibration, stabilizer bars and springs are specially tuned for Timberline – including an exclusive front rebound spring that helps prevent sudden jarring off-road.
Explorer Timberline raises the ride height 0.8 inch, thanks to a combination of more robust, off-road-capable heavy-duty shocks – originally developed for Explorer Police Interceptor – and high-sidewall Bridgestone Dueler P265/65R-18 all-terrain tires with a tread pattern that balances off-road traction and on-road quietness. This, along with unique front and rear fascias, results in an approach angle of 23.5 degrees and maximum departure angle of 23.7 degrees, plus minimum ground clearance of 8.7 inches for navigating unpaved roads and uneven trails.
Explorer Timberline features a 2.3-liter EcoBoost® engine producing 300 horsepower and 310 lb.-ft. of torque, paired with a 10-speed automatic transmission. For customers who need to tow RVs, ATVs and boats to their adventures, the standard Class III Trailer Tow Package brings 5,300 pounds of towing capability.
Bolder, more capable appearance
Explorer Timberline launches in a new Forged Green Metallic exterior color. All models feature blackout treatment around the headlamps and taillamps and a black Ford oval, along with Timberline badges on the C-pillars and liftgate. A set of Red Ember tow hooks at the front are rated at 150 percent gross vehicle weight. Bridgestone Dueler P265/65R-18 all-terrain tires surround high-gloss painted aluminum wheels that feature a laser-etched Timberline logo.
Timberline includes LED fog lamps for illuminating on- and off-road trail edges at night. The dark Carbonized Gray grille has provisions already incorporated along with a wiring harness for dealer-installed Ford Performance auxiliary lights with an output of 160,000 candelas to illuminate nighttime trails, which equates to 2.5 times the brightness of the Explorer Timberline high-beam headlamps.
A Deep Cypress interior trim color complements Explorer Timberline’s exterior, with an Ebony headliner, overhead console, A, B and C-pillar trim, grab handles, visors and moonroof shade. The cabin features a Stone Mesh instrument panel appliqué, distinctive Satin Silver Twilight on the center stack, steering wheel bezel and door armrest trim, Deep Cypress door trim panel inserts, Deep Tangerine stitching on the seats, steering wheel and door trim, plus Timberline logos on the front seats.
Timberline includes features that help protect the cabin and enhance the ownership experience. Standard rubber floor liners help keep carpet clean during off-road adventures, while ActiveX seat trim with cloth inserts is easy to wipe clean and helps prevent occupants from sliding in the seat over rough terrain. Heated front seats, plus a heated, leather-wrapped steering wheel bring added cold-weather comfort.
Timberline boasts standard Co-Pilot360™ and Co-Pilot360 Assist+ technology features that include Intelligent Adaptive Cruise Control with Stop-and-Go and Speed Sign Recognition, Lane Centering, Evasive Steering Assist and voice-activated touch screen navigation. A standard 360-degree camera provides a view of obstacles around the vehicle, while a front camera offers a view that’s useful when cresting a hill off-road.
Customize for your adventure
No matter what the adventure, Ford offers three Outfitters packages – Outfitters SkyBox, Outfitters MegaWarrior and Outfitters FrontLoader. All three packages combine all-weather floor mats, crossbars and the selected Yakima rooftop accessories for customers to take even more equipment with them on their next adventure.
The 2021 Ford Explorer Timberline is available to order now and arrives at Ford dealers this summer.
- This summer, the all-new 2021 Ford F-150 will debut available Onboard Scales which estimate cargo weight in real time and indicate capacity three different ways
- Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and reduce the possibility of trailer sway when towing
- Available continuously controlled damping improves ride and handling on- and off-road, especially in towing situations and also provide pothole mitigation technology
DEARBORN, Mich., April 28, 2021 – Ford is giving customers all-new capabilities to help them get work done. New technologies will now be available for the 2021 Ford F-150 including class-exclusive Onboard Scales and Smart Hitch as well as continuously controlled damping, each engineered to help customers who tow and haul load their trucks up for the work they’re designed to do while also adding on-road confidence.
“We’re constantly working to deliver a continuous history of capable, strong and smart trucks designed to make the F-150 customer even more productive,” said Todd Eckert, Ford truck group marketing manager, “This summer we’re delivering three new features all about enhancing the F-150 customer experience while delivering even greater confidence when towing and hauling.”
Class-exclusive built-in payload estimation
Customers can now gauge how much they’re hauling. New available Onboard Scales measure and display the approximate weight of the payload in the truck. Load information is displayed in the center touch screen with a graphic representation of the truck, on a mobile phone through the FordPass app or in graphics within the truck’s smart taillamps.
Smart taillamps operate like the battery charge indicator on a mobile phone, displaying the percentage of payload capacity by illuminating LEDs arranged in a built-in vertical bar. As the truck is loaded, all four lights illuminate, showing it’s fully loaded. If the truck is overloaded, the top lights blink. The maximum payload based on the pickup’s configuration is programmed into the system. Additionally, the truck can be set on scale mode, which zeroes out the current load and allows for approximate weighing of additional items loaded into the bed.
Load trailers easily
Class-exclusive Smart Hitch is designed to help customers easily load trailers and better practice safe towing. Smart Hitch measures the tongue weight of a trailer being connected, to help the customer distribute trailer weight correctly.
After the trailer is set up in the center touch screen, Smart Hitch calculates its tongue weight and provides guidance on weight distribution or hitch overloading on the screen, on the FordPass™ app or within the smart taillamps. The truck also will indicate if the hitch weight is too high or low and can even guide owners through properly tensioning a weight redistributing hitch.
Comfort and control with a smarter suspension
The all-new 2021 F-150 offers available continuously controlled damping for enhanced ride and handling characteristics, especially when towing or hauling heavy loads. A computer within the F-150 analyzes multiple signals collected from high-resolution sensors – adjusting vehicle response to each situation by controlling valves in the shocks.
Damping force is used to control unwanted motions such as bounce, pitch and roll reducing the severity the truck – and its passengers – will feel from traveling through the pothole. When the edge of a pothole is detected, the dampers firm up, preventing the tires from dropping as deep into the hole. Tuning can be adjusted by selecting any of the available drive modes.
In Tow/Haul mode, continuously controlled damping is specifically tuned to provide a smooth and confident driving experience, easing truck and trailer responses to road conditions while providing connected, precise, and linear steering despite a heavy trailer or load, helping reduce stress on the driver while towing.
Available Onboard Scales, Smart Hitch, and Continuously Controlled Damping can be ordered in early June, with deliveries beginning in late summer. They add to the catalog of available technology for F-150 like PowerBoost™ full-hybrid powertrain, Pro Power Onboard™, Trailer Reverse Guidance and Pro Trailer Backup Assist, Active Park Assist 2.0, and Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection.
- Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs
- RTR Vehicles, ARB 4×4 Accessories and 4 Wheel Parts are working with Bronco team to develop and market a wide range of Bronco and Bronco Sport-specific aftermarket components, including suspension, drivertrain, custom wheels, body parts and off-road gear
- Four custom Bronco and Bronco Sport SUVs featuring parts from the aftermarket companies are on display at the Easter Safari event, along with several other Bronco and Bronco Sport concepts – giving enthusiasts their first up-close look at the all-new lineup
MOAB, Utah, March 30, 2021 – Bronco®, the all-new outdoor brand of all-4×4 Built Wild™ vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth of parts and accessories for customers to personalize their Bronco and Bronco Sport rugged SUVs.
RTR Vehicles, a longtime Ford custom vehicle collaborator founded by Vaughn Gittin Jr., ARB 4×4 Accessories, Australia’s largest manufacturer and distributor of 4×4 parts and accessories since 1975, and 4 Wheel Parts, a leading off-road parts retailer with a strong online presence and 95 locations across the U.S. are developing parts for the summer launch of Bronco two- and four-door SUVs.
Ford and the off-road aftermarket companies are collaborating on a range of performance parts beyond the current catalog of Ford-approved accessories for Bronco and Bronco Sport. Additional offerings include suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions and lighting.
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.
SUVs as individual as you are
Bronco Sport launched last fall with more than 100 items owners could add to their SUVs. With the upcoming arrival of Bronco two- and four-door models, more than 200 Ford-approved items will be available for customers to choose from.
As more aftermarket companies come online, that number will grow, especially with many builders leveraging the modular design of Bronco two- and four-door SUVs – where doors, roofs, fenders, grilles and more can be easily replaced in pursuit of ultimate personalization.
“We’ve brought more companies into the personalization process a lot earlier than in the past to take advantage of the unique design aspects of Bronco and Bronco Sport, all aimed at making customization more accessible to a wider range of off-road enthusiasts – from hobbyists to professional off-roaders,” said Seaman. “In the end, no two Bronco SUVs should ever need to be the same. They can be as diverse as our customers are.”
Custom builds showcase a world of possibilities
At the Easter Safari event in Moab, Utah, off-road enthusiasts can drive various trails and see the all-new 2021 Bronco and Bronco Sport rugged SUVs in person, along with the unveiling of several new custom builds by Ford and aftermarket suppliers.
The custom Bronco four-door Outer Banks™ series with Sasquatch™ Package on display mixes high-tech luxury features with rugged off-road Ford-licensed accessories, including JAC Products rock rails, fender flares by Air Design and Trail Armor rocker panel covers by Lund, with a 40-inch curved LED lightbar by Rigid on top and a retractable full-roof soft-top by Bestop. A matte black hood wrap and Covercraft windshield sunscreen are added to reduce glare.
Inside, rugged off-road accessories that optimize space and make for secure stowage include a DC Safety rear cargo organizer plus roadside assistance and first-aid kit, a Tufty MOLLE straps and security drawer below, along with a Console Vault center console.
Custom Bronco four-door SUV by RTR Vehicles
This multipurpose heavy-duty Bronco four-door Badlands SUV by RTR Vehicles sports custom RTR rock sliders and rear bumper, RTR 3D-printed grille with simulated accent lights, plus 35-inch Nitto Ridge Grappler tires mounted to RTR Tech-6 wheels. A roof-mounted Project X lightbar, custom RTR graphics and 12-volt Type S Blizzard Box refrigerator/freezer in back complete the package.
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”
Custom Bronco SUV by ARB 4×4 Accessories
High-performance off-road parts designed by ARB specifically for Bronco two- and four-door are featured in this custom Bronco Badlands four-door SUV including airbag-compliant front and rear bumpers, heavy duty rock sliders and differential cover, plus essential off-road accessories like an ARB twin compressor, jack and Zero refrigerator/freezer.
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
Custom Bronco by 4 Wheel Parts
The custom Bronco four-door Black Diamond series SUV features a mix of 4 Wheel Parts factory brand parts including a modular front bumper, skid plate and winch platform, heavy-duty suspension components, custom roof rack and light mounts, plus a Smittybilt overhead tent and camping gear, awning and refrigerator/air system. It rides on 37-inch BFGoodrich® mud-terrain tires mounted to 17-inch Method alloy wheels.
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”
All-new 2021 Bronco two- and four-door SUVs arrive this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.
- Confidence to customize: Exclusive Bronco® two- and four-door modular platform allows owners to easily create the 4×4 of their dreams, whether it’s a simple grille change and new fender flares or building out a full custom machine
- Game-changing: Modifications are quick, easy and extensive – off-road customization is limited only by your imagination; create a wide-open rock crawler with tube doors and open fenders in an afternoon or reconfigure an all-weather camper for next weekend
- Future-proof: Today’s innovative modular design positions Bronco as the hub for a burgeoning aftermarket parts and customization industry to grow – and for customers to continuously reconfigure their Bronco well into the future
DEARBORN, Mich., March 2, 2021 – The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.
“Whether your goal is to build the ultimate desert racer or rock crawling rig – or both with the same vehicle – the Bronco modular design provides the ease and confidence to create a 4×4 that is as unique as each of our customers,” said Bronco design chief Paul Wraith. “Because of that ease and flexibility, no two Broncos should ever be alike.”
Game-changing modular design
The Bronco two- and four-door SUVs were designed and engineered from a clean slate to make off-road customization easy, quick and attainable for all enthusiasts with a wide variety of interests and skill levels.
Basic modifications to prep a Bronco for a fun-filled open-air afternoon can be completed in a matter of minutes by hand. Available modular roof panels can be removed by one person using simple latches. Available modular rear quarter windows can be removed with minimal effort, simply by releasing a latch for each window, while two people can remove the rear hardtop assembly after removing a few fasteners. Easy-to-use quarter-turn fasteners make removing four fender flares possible in just a few minutes each.
Bronco logos stamped on the body and interior fasteners indicate removeable modular components such as frameless doors, fenders, bumpers, grille and grab handles. Unlike competitive SUVs, both front and rear fenders can be removed by simply taking out the bolts – and can be replaced just the same without welding or other complicated means.
Frameless EZ Air doors can be removed in minutes by anyone of any size by taking off two bolts and disconnecting an electrical connector. Each door takes between two and four minutes to remove depending on the skill level of the customer. Threaded Bronco logo mounting points from the factory enable the addition of accessories like LED pod lights to sideview mirrors and installation of roof racks to the top sport bar. Available modular front and rear bumpers also come with threaded taps to mount winches, safari bars and LED lights.
When design-intent body parts are removed for off-road use only – fenders, quarter panels, doors and roof – the Bronco two- and four-door models retain all required Federal Motor Vehicle Safety Standards. Thanks to the vehicle’s innovative door design, cowl-mounted sideview mirrors remain in place when the doors are off or when optional doors are installed.
“I expect a lot of Bronco owners are going to have a lot of fun engaging with the DIY aspects of the modular design because it gives them the opportunity to create the perfect 4×4 for their unique needs without requiring a lot of mechanical expertise or experience,” said Wraith.
Future-proof: Bronco customization now and into the future
A portal into a new approach to the off-road business, the Bronco two- and four-door modular platform will become a hub for a burgeoning aftermarket and customization industry based around the off-road enthusiast community.
Several custom Bronco concept vehicles demonstrate the flexibility of the platform and underscore the growing number of Ford-licensed accessories at events like Bronco Day and Bronco Super Celebration, while third-party aftermarket companies are vying to showcase their performance parts on ULTRA4 Bronco 4600 series vehicles.
Theresa Contreras, custom builder and co-founder of LGE-CTS Motorsports based in California, served on a panel of off-road experts who brought a performance aftermarket voice to Bronco product development to help steer its design to optimize customization. Months ahead of launch, Contreras is already seeing custom Bronco parts in forums and at trade shows.
“The way Bronco is engineered with the modular platform will create a lot of new opportunities for performance parts manufacturers and custom shops – giving them something new to hang their hats on,” she said. “And from a design perspective, the vintage Bronco design combined with some incredible new technology will give custom builders a lot to work with to create some really extreme off-road machines.”
For the Bronco brand, midcycle product updates can be created – even rapid-prototyped and 3D-printed – without having to change the base structure, extending the life of the platform so Bronco owners can look forward to years of modifying their vehicles with the latest features.
“Because of modularity, you can hang onto your Bronco longer and keep it fresh and up to date with new body parts, accessories and new technologies – some that can be made in low volume and others downloaded,” said Wraith. “The possibilities for this platform stretch as far as your imagination.”
The all-new 2021 Bronco two- and four-door models arrive starting this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.
- Tackle tougher terrain: Fully redesigned F-150 Raptor boosts its off-road capability with all-new five-link rear suspension featuring class-leading* wheel travel, electronically controlled next-generation FOX™ shocks with Live Valve™ technology, plus first-in-class available 37-inch tires to tackle tougher terrain on high-speed desert runs
- Most connected: Every F-150 Raptor comes with standard over-the-air updates and a new connected experience that can deliver potential features like shareable digital trail maps or other off-road technologies in the future; plus, there’s SYNC® 4 with cloud-connected navigation and voice search and the FordPass mobile app to check on your truck remotely, control the truck’s lights from your hand and more
- Best-performing: High-output 3.5-litre EcoBoost® engine delivers better low-end torque, enables greater maximum towing and increased maximum payload capability, brings a projected 500-mile-plus (800 km) range, plus first-in-class active valve dual exhaust for throatier engine sound; Raptor R is coming next year
DEARBORN, Mich., Feb. 3, 2021 – Ford, North America’s truck leader, created a segment-busting off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air.
And today, it’s born again with an all-new, third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor and infuses it with enhanced connected technology that means the experience of owning an F-150 Raptor will only improve over time.
“Raptor is the original desert truck. We just took it to another level,” said Ali Jammoul, Ford Performance vehicle program director. “The all-new Raptor splices high-speed off-road performance muscle with advanced technology and connectivity that comes together in a unique Built Ford Tough way.”
A high-performance off-road pickup is defined by its suspension, and the all-new F-150 Raptor debuts with completely redesigned running gear. It is reengineered with an all-new five-link rear suspension developed specifically for Raptor, designed to deliver more control and power to the ground with greater confidence over rough terrain at high speeds.
“Raptor is rooted in Baja 1000 racing, and its suspension advances our capability and performance – a five-link rear setup with more wheel travel than any Raptor before it,” said Carl Widmann, Ford Performance chief engineer. “And like a trophy truck, every aspect of Raptor has been engineered to deliver precision capability when your foot is flat on the floor, way out in the middle of nowhere roaring across the desert.”
The five-link rear suspension features extra-long trailing arms to better maintain axle position on rough terrain, a Panhard rod and 24-inch coil springs – the longest in the class. The suspension design combined with more sophisticated engine management software means the truck can put more torque to the rear wheels for quicker starts off the line, faster acceleration and better throttle responsiveness while simultaneously delivering comfort, stability, handling, control and traction at speed.
Soaking up giant whoops and landings comes courtesy of next-generation FOX™ Live Valve™ internal bypass shocks with state-of-the-art electronic control technology offering position-sensitive damping adjustability. Raptor’s largest-ever shocks are designed to better resist heat buildup and to react even faster to terrain changes for greater confidence over extended desert running. The larger 3.1-inch-diameter anodized aluminum shock bodies are filled with all-new low-friction shock fluid specially designed to decrease frictional losses inside the damper for improved off and on-road comfort. New electronically controlled base valves are race-proven with an upgraded design enabling upward of 1,000 pounds of damping per corner at desert speeds.
Readings from suspension height sensors and other sensors around the truck change damping rates independently at each corner 500 times per second, with the shocks responding in 80 milliseconds, or the same speed the human brain processes visual information. The truck responds by the time the driver even registers a terrain change.
For the first time, Raptor is available with either 35-inch or 37-inch tires – the largest ever factory-fitted to a production light-duty full-size pickup. These specially designed BFGoodrich all-terrain T/A KO2 tires offer maximum traction and handling. Wearing 35-inch tires, Raptor clears 12-inch obstacles with an approach angle of 31 degrees, maximum departure angle of 23.9 degrees and breakover angle of 22.7 degrees. Raptor with 37-inch tires features 13.1 inches of running clearance, 33.1 degrees of approach angle, a maximum 24.9 degrees of departure angle and 24.4 degrees of breakover angle. Desert runners and rock crawlers alike will appreciate Raptor’s class-leading travel with 35-inch tires, reaching 14 inches at the front and 15 inches at the rear – 25 percent more travel than the first-generation Raptor.
Available in SuperCrew configuration on a 145-inch wheelbase, Raptor features a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy and composite body. The more capable suspension, stronger, taller shock towers and rear control arm mounting points serve to withstand punishing off-road use.
The all-new Raptor is equipped with a third-generation twin-turbo 3.5-litre EcoBoost® high-output engine delivering torque low in the rev range right where it counts. It features state-of-the-art turbos and 10.5:1 compression ratio as well as new high-power fans built in to the cooling system to ensure intense off-roading sessions never end too early. Raptor has a projected range of more than 500 miles on one tank of gasƗ.
Customers will appreciate the added productivity provided by Ford-exclusive Pro Power Onboard™, giving them the ability to use their truck as a mobile generator. Raptor can be ordered with an available 2.0 kilowatts of exportable output to run power tools, camp lights and other equipment, providing more exportable power than any light-duty full-size pickup.
A new three-inch equal-length exhaust system features a patent-pending built-in X-pipe, unique “trombone loop” and first-for-Raptor active valves. The system takes advantage of a true pass-through muffler design that improves sound quality. Customers can configure four sound level modes – Quiet, Normal, Sport and Baja.
The Ford-built 10-speed automatic transmission upgraded with next-generation controls is bolted to an innovative torque-on-demand transfer case. A standard electronic locking rear differential and available Torsen front limited-slip differential are fitted with 4:10 final drive ratios. Payload increases by 200 pounds, to 1,400 pounds, while towing also increases 200 pounds, to 8,200 pounds of conventional towing.
Tech for off-road or on
The all-new F-150 Raptor debuts a high-tech cockpit built for a commanding view in comfort and style. A new standard and customizable 12-inch digital gauge cluster features a large information-on-demand area with Raptor-specific graphics and animations, off-road data and turn-by-turn navigation. A customizable new 12-inch center screen is standard, allowing owners to split the screen and control multiple functions simultaneously, including navigation, music or truck features.
Over-the-air updates offer the potential for an even smarter Raptor with more capabilities in the future, with possible upgrades like trail maps plus Trail Turn Assist adding even more off-road capability. Customers can control their Raptor with FordPass – a mobile app that can lock or unlock their vehicle from almost anywhere, check tire pressure and fuel level, and allow control of new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and available Pro Power Onboard. Over-the-air updates could evolve FordPass to include unique functionality for trips into the wild.
The Terrain Management System’s seven selectable drive modes allow customers to choose the setting best suited to driving conditions, including Slippery, Tow/Haul, Sport, Normal, Off-Road, Baja and Rock Crawl. Drive modes adjust steering feel, transfer case behavior, stability control, active valve exhaust, active damping system, throttle mapping and transmission shift points, as well as the display on the digital gauge cluster.
The available 360-degree camera package provides an in-cabin view of obstacles around the truck, with the front view offering a real-time tire track overlay to dynamically show the path of the wheels ahead to reduce the need to stop for spotter guidance. A convenient dash-mounted hard button calls up the 360-degree view and rearview cameras.
Standard Trail One-Pedal Drive** helps make extreme off-road driving like rock crawling easier. In harsh trail situations, a driver typically must use both pedals, modulating throttle and brake simultaneously to advance the truck. Trail One-Pedal Drive simplifies all that, combining those operations into activating just the throttle – press to move forward, release to brake. The truck applies the brakes proportionally as the driver lifts from the accelerator.
F-150 Raptor also comes with standard Trail Control, which operates like cruise control for off-road use. Drivers simply select a set speed and the truck manages throttle and braking to allow them to focus on steering through challenging off-road conditions.
Standard SYNC® 4 includes more natural voice control as well as real-time mapping and customizable information on demand. Customers can wirelessly connect smartphones without a USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility. The soundtrack to every adventure is provided by an available 18-speaker B&O Unleashed sound system by Bang & Olufsen.
An all-new interior features enhanced materials, unique surface finishes and more storage. A new steering wheel features a laser-etched logo, top centering mark and aluminum paddle shifters. Seats with large bolsters keep occupants in place, while even more aggressive Recaro™ buckets are available. Standard aluminum or available carbon fiber interior packages trim the doors, instrument panel and center console. Lockable, fold-flat rear storage is available, adding a vault under the rear seats for stashing recovery ropes or high-lift jacks to aid in recoveries or repairs when others need help along the way.
Aggressiveness inspired by a fighter jet
A rugged, aggressive exterior advances the signature design of F-150 Raptor. Completely redesigned, the distinctive front emphasizes the truck’s width with a machine-tough look featuring a power dome hood with blacked-out grille and headlights that stretch fender to fender.
The hood has a new heat extractor and functional side vents at the top trailing edge of the fender, all inspired by the intakes of the F-22 Raptor fighter jet. Aggressive front fenders emulate the windswept look of dust billowing off the top of the tires at high speed. The same concept extends to the rear, with blacked-out taillights and tailgate appliqué creating visual fender-to-fender width.
A wider front skid plate offers greater coverage side-to-side and extends protection forward. Durable steel front and rear bumpers are built for the rigors of off-roading, with the rear bumper retaining the high-clearance design that tucks the dual exhaust tips high up against the truck.
Available Rigid™ off-road lighting mounted in the front bumper helps drivers illuminate even the darkest night. Three different 17-inch wheels are available, two with beadlock capability – all designed for maximum strength and great looks.
The 2021 F-150 Raptor will be assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and available in showrooms this summer. Raptor R is coming next year.
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*Class is full-size pickups under 8,500 pounds GVWR.
**Trail One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations.
ƗProjected EPA-calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2021 calendar year.
The FordPass app continues to expand its use and get even better, with the latest feature being FordPass Rewards.
FordPass Rewards allows members to earn and redeem points on eligible vehicle service and maintenance or new vehicle purchases. EARN 10 POINTS FOR EVERY $1 SPENT ON A QUALIFYING SERVICE.
Examples of qualifying service:
• Purchasing qualifying Ford or Omnicraft parts
• Having your vehicle serviced at a participating Ford dealership
• Participating in qualifying activities and offers from Ford
• Purchasing or leasing a new Ford vehicle from a participating Ford dealer (40,000 Points)
• Purchasing a Certified Pre-Owned vehicle (10,000 Points)
Still have questions about FordPass Rewards? You can read answers to Frequently asked questions (FAQ) HERE.
What about OAR Members?
The OAR program has come to an end. If you register your FordPass with the same information as your OAR account your rewards should be transferred to FordPass Rewards automatically. Please contact firstname.lastname@example.org if this transfer did not seem to happen.
By Callahan Coplai, Safety Insights Lead, Ford Motor Company
The Ford connection to the City of Windsor stretches back more than a century, ever since Henry Ford opened his first Canadian operation in 1904 and started production of the Model C. That cross-border collaboration has never ceased – and now we’re taking that relationship to the next level in an attempt to help reduce car crashes and improve the safety of city streets.
Last October, we officially launched the Safety Insights platform, an innovative software tool that can help governments with their mission to build smarter, safe transportation systems. Now, we’re proud to announce that Windsor has become our first Canadian customer.
What is Safety Insights? Safety Insights is an award-winning, web-based tool that provides transportation engineers and planners with a comprehensive view of traffic safety in their communities, equipped with features that help them plan in a more proactive way to help save time, money, and most importantly, lives. Safety Insights identifies hotspots where crashes occur often to help cities determine how to make those areas safe.
Click here to read the rest on Medium.
- All-new F-150 with 3.5-litre PowerBoost™ V6 – the only full hybrid powertrain available in a pickup – has the best combined fuel consumption for gas-powered full-size light-duty pickups with a 9.3 litre per 100 km on 4×2 models based on the Government of Canada approved test methods
- Strong fuel economy doesn’t end at the pavement; 4×4-equipped PowerBoost F-150 has a combined fuel consumption rating of 9.8 litre per 100 km – best among 4×4 gas-powered full-size light-duty pickups
- PowerBoost gives customers the ability to tow up to 12,700 pounds and haul more than 2,000 pounds confidently with 430 horsepower and 570 lb.-ft. of torque, while helping improve productivity by replacing standalone gas-powered electric generators with Pro Power Onboard™ featuring best-in-class standard exportable power of 2.4 kilowatts, with an unprecedented 7.2 kilowatts available
DEARBORN, Mich., Dec. 11, 2020 – Ford F-Series – Canada’s best-selling pickup for 54 years – has once again advanced the state of the art in truck engineering with the all-new 2021 Ford F-150 – which is also a fuel economy leader among gas-powered light duty trucks.
The 3.5-litre PowerBoost™ V6 – the only full hybrid available in a pickup – has the best combined fuel economy rating for gas-powered full-size light-duty pickups with an estimated fuel consumption of 9.3 L per 100 km on 4×2 models. The 4×2 PowerBoost, with estimated fuel consumption ratings of 9.5 L per 100 km city and 9.1 L per 100 km highway, has an estimated range of 1,200 km on a single tank of gas*. The 4×4 PowerBoost has an estimated 9.3 L per 100 km combined fuel economy rating, which is best among 4×4 gas-powered light-duty full-size pickups. The 4×4 PowerBoost-equipped truck has an EPA-estimated range of 1,100 km on a single tank of gas**.
“Our team spent months living with and observing truck customers at their homes, on job sites and on the weekends,” said Hau Thai-Tang, Ford chief product platform and operations officer. “Using electrification, we realized we could now give customers something they had long wanted but didn’t think was possible – tremendous power, great fuel economy and all-new capabilities to make their F-150 even more productive.”
Delivering 430 horsepower and 570 lb.-ft. of torque – the most torque ever for F-150 – the 4×2 PowerBoost truck is rated at a maximum 12,700 pounds of conventional towing with Max Trailer Tow Package and a maximum payload of 2,120 poundsƗ.
Pro Power Onboard™ is standard on PowerBoost-equipped F-150 with 2.4 kilowatts of exportable power on tap at outlets in the cabin and cargo box. The optional 7.2-kilowatt output provides up to 18 times more exportable power than the nearest competitor – enough to power everything from a tailgate event to a construction site.
The all-new F-150 features decades of innovation – from its high-strength, military-grade, aluminum alloy body atop a high-strength steel frame, to revolutionary EcoBoost® technology. F-150 is the only light-duty full-size pickup that comes standard with a 10-speed automatic transmission across all engine offerings.
With six engine options, F-150 offers customers the choice to create their own optimal balance of power, capability, fuel economy and affordability. In addition to the 3.5-litre PowerBoost V6 full hybrid, available engines include the 3.3-litre Ti-VCT V6, 2.7-litre EcoBoost V6, 5.0-litre V8, 3.5-litre EcoBoost V6 and 3.0-litre Power Stroke® diesel V6.
The all-new 2021 Ford F-150 ships to dealer showrooms nationwide this week, just as it earns a seventh consecutive Kelley Blue Book Best Buy award. The F-150 is assembled in America at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.
*Range calculation based on 115 litre tank and -estimated rating of 9.5 L 100 km combined based on the Government of Canada approved test methods. Actual range will vary.
**Range calculation based on 115 litre tank and-estimated rating of 9.8 L 100 km combined. based on the Government of Canada approved test methods. Actual range will vary.
ƗHorsepower, torque, payload, towing and estimated fuel economy ratings are independent attributes and may not be achieved simultaneously.
DEARBORN, Mich., Dec. 16, 2020 – Edmunds has named the Ford Mustang Mach-E and Ford F-150 as Edmunds Top Rated Luxury EV and Edmunds Top Rated Truck of 2021, respectively.
Edmunds Editor-in-Chief Alistair Weaver praised Mustang Mach-E for its attention to luxury interior details while boasting the performance inherent to the Mustang name.
“The Mach-E has a lot in common with similarly priced EVs, but it’s the vehicle’s attention to detail that makes it stand out,” said Alistair Weaver, editor-in-chief at Edmunds. “The luxury component truly comes from its upscale interior materials and attractive central touchscreen. It also combines driving fun worthy of the Mustang name with an EPA-estimated range of 270 miles1 and 346 horsepower2 [Premium with extended-range battery and electric all-wheel drive]. The Ford Mustang Mach-E offers guilt-free performance and pleasing luxury at an attainable price, and that’s why it’s our pick this year for Edmunds Top Rated Luxury EV.”
Weaver said on top of several impressive attributes, F-150 stood out in its class because of the extensive options it offers for truck customers looking for a tailor-made pickup.
“The Ford F-150 has numerous bragging rights with impressive towing, max payload and with an EPA-estimated rating of 25 mpg city/26 mpg highway/25 mpg combined3,” Weaver said. “But we believe its true strength rests in the extensive and varied options that allow shoppers to get a truck tailored to their needs. With the F-150, Ford displays a clear understanding of the changing needs and wants of truck customers, and for that and many other reasons, it deserves the title of Edmunds Top Rated Truck this year.”
More about the 2021 Edmunds Top Rated Awards
Edmunds Top Rated Award winners are selected by the Edmunds editorial team based on their informed opinion gathered during their vehicle testing and ranking process. Edmunds’ editors selected the overall winners from a group of finalists that consisted of each of the highest-ranked eligible new vehicles as of Dec. 15 in their vehicle classes assigned by Edmunds. Eligible vehicles must have undergone the full Edmunds testing process by Dec.15 and be available for sale as new on Jan. 1.
Vehicles are rated and ranked based on driving, comfort, interior, tech, storage, fuel economy/range and efficiency, value/build quality as well as attributes unique to that vehicle.
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1Based on full charge. Actual range varies with conditions such as external elements, driving behaviors, vehicle maintenance, lithium ion battery age and state of health.
2Calculated via peak performance of the electric motor(s) at peak battery power.
3PowerBoost 4×2. Actual mileage will vary.